Promoting tourism in Da Nang and Hoi An in Italy, Switzerland and France

This is a key tourism promotion activity to promote the image of Vietnam as a destination to the high-end tourism market in Europe. Photo: Department of Culture, Sports and Tourism of Da Nang.

This is a key tourism promotion activity to promote the image of Vietnam as a destination to high-end tourism markets in Europe, especially Southern European countries and the French-speaking region - markets with high spending levels, favoring personalized experiences and pursuing sustainable tourism trends.

At the programs held in Milan (May 6) and Geneva (May 8), Da Nang introduced typical tourism products including: high-end beach resorts, conference and exhibition tourism (MICE) and golf tourism.

City tourism representatives focused on introducing the advantages of modern infrastructure, diverse accommodation systems and professional services, suitable for both individual tourists and international delegations and event organizers.

In particular, Da Nang has integrated the introduction of the destination linkage model with the ancient town of Hoi An - a UNESCO-recognized World Cultural Heritage. Tourists from Europe are also the traditional tourist market of Hoi An in particular and Quang Nam in general.

The combination of high-class resort space in Da Nang and traditional cultural experience in Hoi An is highly appreciated by European tourism partners.

The combination of high-class resort space in Da Nang and traditional cultural experiences in Hoi An is highly appreciated by European tourism partners. Photo: Department of Culture, Sports and Tourism of Da Nang

Along with destination promotion activities, Da Nang tourism also actively participated in business-to-business (B2B) networking sessions with international travel agencies and airlines in Milan and Geneva. In particular, the trade fairs in Milan and Geneva created conditions for business delegations to establish cooperative relationships, exchange products, and share market information directly with partners from Europe and the French-speaking business community.

Following the success in Milan and Geneva, the Vietnam tourism promotion program will continue to be held in Paris (France) on May 12.

This is an important event to approach the French market - one of the countries with the highest number of visitors to Vietnam in the EU, and at the same time create opportunities to connect with travel agencies, media and large businesses in the capital Paris.

Source: https://baoquangnam.vn/quang-ba-du-lich-da-nang-va-hoi-an-tai-y-thuy-si-va-phap-3154464.html