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ROXMei 2025: When corporate culture flourishes with music

(Dan Tri) - A special music night will take place to celebrate the 29th anniversary of ROX Group's Traditional Day. This is a spiritual gift rich in art, nurturing the emotions and inner depth of each employee in the group.

Báo Dân tríBáo Dân trí12/06/2025

Honoring the journey of "Beauty & Quality"

The ROXMei 2025 Gala with the theme "Beauty & Quality" will take place on the night of June 15 at the Ho Guom Theater. The Hanoi Symphony Orchestra, bringing together nearly 100 leading Vietnamese artists under the direction of conductor Tran Nhat Minh, will perform famous musical pieces from Vietnam to the world .

ROX Group staff will be immersed in a world of profound, subtle and emotional music , where values ​​are sublimated through the talents of young artists and the resonance of a professional orchestra.

ROXMei 2025: Khi văn hóa doanh nghiệp thăng hoa cùng âm nhạc - 1

The "Beauty & Quality" Gala will be a spiritual gift rich in art that ROX Group gives to its staff.

Melodies associated with the memories of many generations of Vietnamese people will resonate emotionally in the music night, through works such as Night Stars , First Spring , Hanoi People , Radiant Vietnam ...

Without being flashy or elaborate, Gala ROXMei 2025 chooses sophistication, elegance and artistic depth to convey the message: "Living beautifully" to spread kindness, create a positive, inspiring living environment, where every small action contributes to nurturing good values ​​for life. "Living quality" to constantly improve the quality of products and services, bringing a balanced lifestyle between spirit and body for a more fulfilling and meaningful life every day.

ROX Group representative said that this special gift will help each ROX Group employee expand their inner depth, listen to themselves, live more beautifully with empathy, live better in thinking and style. From there, they will build and spread good values ​​to colleagues, customers and the community.

Previously, also within the framework of ROXMei 2025, ROX Group organized the Afternoon Tea program with ROX Leaders with the theme "Academic music" to open up empathy and enrich modern leadership style.

ROXMei 2025: Khi văn hóa doanh nghiệp thăng hoa cùng âm nhạc - 2
Afternoon Tea with ROX Leaders - one of the meaningful activities of ROXMei 2025 season.

Since the beginning of 2025, ROX Group has accompanied the Hanoi Symphony Orchestra in many concerts such as the Tchaikovsky concert or the performance of "Masterpieces of Classicism and Romanticism".

That is how ROX Group is steadfast in spreading humanistic values ​​and nurturing aesthetic emotions for the community. Accompanying the orchestra throughout 2025 also demonstrates the group's commitment to supporting young talents and bringing the world's musical quintessence closer to the Vietnamese public.

Symphony connects people and organizations

More than just a gala night, the June 15 event is a brilliant highlight on the two-month journey of ROXMei 2025.

ROXMei 2025: Khi văn hóa doanh nghiệp thăng hoa cùng âm nhạc - 3

This year's ROXMei season, all ROX Group staff have enthusiastically participated in a series of colorful activities. They persistently exercised and increased their endurance in sports fields. Warm meetings through home visits and fun lunches connected colleagues. Kind acts were multiplied when each "Living Well" badge from staff was converted by ROX Group into 20,000 VND to contribute to the charity fund.

The competitive atmosphere in production and business is also exciting as each unit strives to make a breakthrough with clear goals, closely linking cultural spirit and work efficiency.

And after all, the deep moments with the Gala "Beauty & Quality" are where emotions are sublimated in an inspiring artistic space.

Sharing about the spirit throughout this year's ROXMei season, a representative of ROX Group said: "All activities within the framework of ROXMei 2025 revolve around two axes of value: living civilly and honestly and working proactively and effectively. This is the foundation for each person in ROX Group to constantly improve themselves, live more kindly, work better and together create a sustainable and humane ecosystem."

As the biggest cultural touchpoint of the year at ROX Group, through each ROXMei season, ROX culture is continuously renewed, reinforced and deeply ingrained in the thinking and actions of the team.

If ROXMei 2022 is a connection boost after the social distancing period with the theme "Interact", then 2023 is a revolution to upgrade the gene code with the spirit of "Unlock Gen ROX". By ROXMei 2024, the subculture is strongly aroused through a challenging race between the alliances. This year, "Beauty & Quality" is not only a theme, but also a living and working manifesto realized through actions, emotions and music.

The efforts to design each emotional touchpoint in ROXMei 2025 are a vivid demonstration of the continuous journey of cultivating the intrinsic values ​​of ROX Group. Each member of ROX Group is like a musical note, harmonizing to create the powerful, delicate and pervasive "symphony" of ROXMei 2025.

Source: https://dantri.com.vn/giai-tri/roxmei-2025-khi-van-hoa-doanh-nghiep-thang-hoa-cung-am-nhac-20250612162415605.htm


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