Saigontourist Group promotes Vietnamese tourism in Northern Europe

As part of the tourism promotion campaign in key international markets, Saigontourist Group cooperated with Vietnam Airlines and partners to co-organize the Vietnam - Europe Tourism Promotion Program in Denmark 2025.

Signing ceremony of Memorandum of Understanding (MOU) on tourism development cooperation between three parties, including: Saigontourist Group - Vietnam Airlines - Nordic Travel Associates (NTA) - Photo: SGT

As part of a series of tourism promotion activities in key international markets, Saigontourist Group, in collaboration with Vietnam Airlines, the National Tourism Development Support Fund, the Ho Chi Minh City Department of Tourism and the Vietnamese Embassy in Denmark, co-organized the Vietnam - Europe Tourism Promotion Program in Denmark 2025.

The event taking place on November 19 is also one of the outstanding activities to celebrate 50 years of Saigontourist Group accompanying the country's development, and at the same time pioneering in responding to the program "Vietnam - Every Moment is a New Discovery".

Accordingly, the Vietnam - Europe tourism promotion program in Denmark 2025 is organized to promote and introduce friendly, attractive and safe destinations of the tourism industry of Vietnam and Ho Chi Minh City to the Danish market in particular and Europe in general. At the same time, the close connection between aviation and tourism plays an important role in building a sustainable tourism ecosystem.

Mr. Truong Duc Hung - General Director of Saigontourist Group - presented a souvenir to Ms. Nguyen Le Thanh - Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to Denmark - Photo: SGT

The highlight of the program is the signing ceremony of the Memorandum of Understanding (MOU) on tourism development cooperation between three parties, including: Saigontourist Group - Vietnam Airlines - Nordic Travel Associates (NTA).

Nordic Travel Associates (NTA) is a leading Danish B2B travel company, headquartered in Copenhagen, with branch offices in Norway and Sweden, and sales teams and offices in China, Malaysia, Thailand, Vietnam, Indonesia, Hong Kong, Taiwan and the Philippines, working with international partners globally.

Founded in 2014, NTA manages group tours for over 25,000 visitors to Northern Europe each year, including Scandinavia, Lapland, Iceland, the Faroe Islands, Greenland and the Baltic states.

Saigontourist Group believes that NTA is a suitable strategic partner to accompany in promoting two-way tourism cooperation activities between Vietnam and Denmark, especially in the context of increasing air connectivity.

The content of the cooperation agreement focuses on the following areas: Coordinating to expand the market and promote two-way tourism in Vietnam - Denmark; Jointly developing and promoting tourism products designed specifically for visitors to Vietnam and Denmark, promoting the two countries as a destination; Improving services and enhancing brand awareness through joint marketing and promotion activities on the parties' media channels.

Ao dai performance within the program - Photo: SGT

Within the framework of the event, Vietnam Airlines also held a ceremony to announce the opening of a new flight route from Ho Chi Minh City to Copenhagen, creating a convenient bridge for Danish and Northern European tourists to explore Vietnam.

The signing of the MOU and the opening of the new flight route is an important opportunity to expand connectivity, develop the MICE market and attract international tourists, especially from key European markets.

Saigontourist Group General Director Truong Duc Hung said that the Vietnam - Europe tourism promotion program in Denmark 2025 has strategic significance in expanding the European tourist market in general and Denmark in particular. The announcement of Vietnam Airlines' new Ho Chi Minh City - Copenhagen route is an important bridge, creating maximum convenience for tourists.

"With the strategic cooperation between Saigontourist Group, Vietnam Airlines and partner Nordic Travel Associates (NTA), we believe that two-way tourism between Vietnam and Denmark will have strong development, contributing to strengthening economic cooperation and cultural exchange between the two countries," Mr. Hung affirmed.

Many activities to promote and boost trade between the two countries - Photo: SGT

At 2:00 p.m. on November 19 at the Vietnamese Embassy in Denmark, the event "Vietnam - Every Moment is a New Discovery"   The event attracted more than 50 Vietnamese - Danish tourism and service businesses to participate and connect.

Enterprises wish to continue to introduce and promote Vietnam's country, people, culture and cuisine; promote tourism and people-to-people exchange; and connect Vietnamese localities and businesses with Danish partners.

At the event, Saigontourist Group actively promoted and displayed its brand image, introduced outstanding services and products, especially program packages, travel, hotels, and high-end product packages for European and Danish guests.

HAI KIM

Source: https://tuoitre.vn/saigontourist-group-day-manh-xuc-tien-du-lich-viet-nam-tai-bac-au-2025112013564622.htm