The Festival of products of ethnic minorities and mountainous areas in the North is coming soon.

(Chinhphu.vn) - From November 14 to 16, the Northern Ethnic Minority and Mountainous Region Product Festival 2025 will take place at the Lai Chau Provincial Trade Center.

Honoring the value of highland agricultural products, promoting typical products, while promoting trade connections and expanding sustainable consumption markets for the northern mountainous region.

The program is jointly organized by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) and the Department of Industry and Trade of Lai Chau province to honor the value of highland agricultural products, promote typical products, and at the same time promote trade connections and expand sustainable consumption markets for the northern mountainous region.

The event is within the framework of the National Target Program on Socio -Economic Development of Ethnic Minorities and Mountainous Areas for the 2021-2025 period, responding to the National Great Unity Day (November 18) and welcoming the success of the 15th Lai Chau Provincial Party Congress. This is not only a trade promotion activity, but also a unique cultural and economic festival of ethnic minorities in the northern mountainous region.

The 2025 Northern Ethnic Minority and Mountainous Region Product Festival will take place at Lai Chau Provincial Trade Center.

Bringing highland agricultural products closer to consumers

Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade), said: The festival is an important occasion to promote supply-demand connection, promote regional products, and support businesses and cooperatives to improve production capacity, build brands, and expand sustainable distribution channels. The Ministry of Industry and Trade always accompanies localities in bringing highland agricultural products closer to consumers nationwide and towards export.

This year's festival is organized on a regional scale, aiming to enhance the value of agricultural products in the northern mountainous region, creating a bridge for local businesses to access larger markets, especially through modern e-commerce and distribution channels.

Mr. Vuong The Man, Director of the Department of Industry and Trade of Lai Chau province, also acknowledged: The festival not only has economic significance but is also an opportunity for the northern mountainous provinces to introduce and promote their typical products, connect trade, and contribute to increasing income for people, especially ethnic minorities in the highlands.

Livestream selling highland agricultural products on Tiktok Shop

The program will feature a variety of activities, including: Opening Ceremony of the Northern Ethnic Minority and Mountainous Product Festival, Trade Connection Conference between suppliers in the Northwest region and export enterprises, and a display space of over 50 booths introducing OCOP products, local specialties, agricultural products, cuisine and handicrafts.

In particular, the program also has a livestream online sales activity on the TikTok Shop platform to introduce and promote Lai Chau's typical products such as Lai Chau ginseng, ancient tea, cordyceps, Séng Cù rice, dried meat, dong vermicelli, ginseng... - demonstrating the trend of digital transformation in trade promotion, helping highland agricultural products directly reach consumers nationwide.

Phan Trang

Source: https://baochinhphu.vn/sap-dien-ra-ngay-hoi-san-pham-vung-dong-bao-dan-toc-thieu-so-va-mien-nui-phia-bac-102251108151801007.htm