Bustling retail market on the occasion of April 30 - May 1

The Ministry of Industry and Trade and retail businesses expect high purchasing power during the April 30 - May 1 holiday and are implementing many solutions to stimulate consumption during this time.

Retail businesses join the stimulus

According to the General Statistics Office - Ministry of Finance , the scale of Vietnam's retail market is currently about 4,922 billion VND (equivalent to about 190 billion USD, 2024 data), of which, consumption for food and foodstuffs still accounts for the largest proportion of 35.7%, followed by household appliances, tools and equipment at 10.7%, clothing at 5.5%, means of transport at 4.8%, and finally cultural and educational items at 1.3%.

The Department of Domestic Market Management and Development - Ministry of Industry and Trade informed that goods on the market are being distributed and sold to consumers through a continuously developing commercial infrastructure system along with the process of promoting infrastructure investment and urbanization in localities across the country. By the end of 2024, the country will have 8,274 markets, 1,293 supermarkets, 276 shopping malls and nearly 7,000 convenience stores.

Consumers buy products in large numbers at supermarkets near the holidays (Photo: Bao Ngoc)

In 2024, the Ministry of Industry and Trade is tasked with ensuring that total retail sales of goods and consumer service revenue increases by 12% over the same period. To achieve this goal, the Ministry of Industry and Trade issued Directive 08 dated April 4, 2025 assigning growth targets for total retail sales of goods and consumer service revenue to localities in accordance with the characteristics of each locality, contributing to the overall goal of the whole country reaching 12%.

In order to achieve this goal, localities and businesses have identified major holidays, including April 30 - May 1, as opportunities to implement many solutions to stimulate consumption, taking advantage of purchasing power in the domestic market. For example, speaking with reporters of the Industry and Trade Newspaper, a representative of Winmart supermarket said that this system has launched the program "Extremely good deals - Relaxed holiday" with discounts of up to 50%, buy 1 get 1 free, and gifts when purchasing essential products, typical products of the holiday season such as: drinks, processed foods or personal care products for tourism .

Or in early April, the Saigon Co.op system organized a cooperative goods festival. Accordingly, Co.opmart and Co.opXtra displayed more than 1,000 products with geographical indications from Ho Chi Minh City, Dong Nai, Tay Ninh, Dong Thap, Lam Dong, Dak Nong, Phu Quoc, Thanh Hoa, Hanoi, Thai Nguyen... with discounts of 30-50%. In addition, 4-star OCOP fruits such as Can Gio mango, Tay Ninh custard apple, Da Lat vegetables... were discounted up to 20%.

Manufacturing businesses expect high revenue growth

Along with retail businesses, manufacturing businesses have also implemented many solutions to increase revenue on this occasion. Specifically, on the afternoon of April 26, Panasonic Vietnam officially launched a showroom to experience and introduce Comprehensive Health Solutions at Pico Electronics Supermarket, 76 Nguyen Trai, Thanh Xuan, Hanoi. The showroom displays comprehensive solutions from the Japanese brand, from home appliances, health care to smart home ecosystems, with the goal of providing a space for real experience, while introducing Panasonic's advanced technologies to improve the quality of life and shopping services for customers.

Here, Panasonic introduces 4 core solutions including: Comprehensive healthcare solutions, clean air solutions, clean water solutions, and sterilization solutions. These solutions are intuitively integrated in 06 real-life experience spaces, simulating familiar living areas in a modern home.

Accordingly, in the kitchen area, customers can directly experience a series of smart devices such as refrigerators, dishwashers, water purifiers, wall-mounted range hoods and built-in ovens. Visiting the bedroom are products that help improve air quality and sleep, including wall-mounted air conditioners and air purifiers. Meanwhile, the laundry space simulates the ideal clothing care process with a horizontal drum washing machine. With the increasing demand for self-care, the personal beauty space will provide experiences with beauty devices, hair dryers, electric toothbrushes and oral care machines.

In particular, the showroom introduces the latest technology products from Panasonic such as the Venus laundry tower, Panasonic clothing care cabinet and Harmony+ refrigerator... helping customers easily access technology trends and directly experience Panasonic's innovations. Finally, the "Tailor-made" area, where Panasonic introduces product lines designed specifically for personal preferences and lifestyles - from refrigerators, washing machines to colors and materials - demonstrates Panasonic's pioneering level in personalized technology.

According to a representative of Pico Electronics Supermarket, Pico and Panasonic share a common vision - providing advanced technology products that are easy to access and bring practical value to customers. This is also an activity to enhance customer experience, which is expected to help increase sales during the upcoming April 30 - May 1 holiday, especially for energy-saving air conditioners, air purifiers, etc.

Attending the event, Mr. Nguyen Quang Minh, Hoai Duc, Hanoi shared, today I came here to buy an air conditioner to prepare for the upcoming heat wave, and also to experience the new showroom. I will consider buying an air conditioner at this booth because this is a big brand, and there is a promotion on the occasion of its opening.

At the regular meeting of the Domestic Market Management Team in the first quarter of 2025 held on the morning of April 10, Mr. Nguyen The Hiep - Deputy Director of the Hanoi Department of Industry and Trade informed that to stimulate consumption, Hanoi will implement a series of promotional programs focusing on Hanoi City at major retail channels.

Lan Phuong

Source: https://congthuong.vn/soi-dong-thi-truong-ban-le-dip-le-304-15-385063.html