Ninh Binh is known as a land of "geomancy and talent" with a rich culture and history of more than 1,000 years, a place where many cultural streams converge. This is reflected in the system of tangible and intangible cultural heritage, documentary heritage, and massive mixed heritage of national and international significance, such as: Trang An Scenic Landscape Complex recognized by UNESCO as a World Cultural and Natural Heritage, the special relic site of Hoa Lu Ancient Capital, Bai Dinh Pagoda - the largest pagoda in Southeast Asia, a series of traditional festivals imbued with national identity, traditional craft villages...
However, what makes Ninh Binh so attractive is not only its resources, but also the way it exploits those resources through stories rich in cultural depth, emotions and experiences.
Mr. Ha Dong Minh, Director of Anytrails Travel Company, said: As a unit specializing in providing tours and routes for international visitors, in the years after the Covid-19 pandemic, Ninh Binh is one of the top priority destinations. Normally, when foreign visitors come to Vietnam, what attracts them must be truly different, in which, the issue that tourists are most interested in is the cultural characteristics and indigenous knowledge. The success of Ninh Binh tourism lies in not only the pristine landscape, unique architecture, and clearly provided information about the destination, but also conveying a diverse "cultural experience".
For example, instead of simply a sightseeing boat trip, Trang An takes visitors through a series of historical relics, admiring ancient architecture associated with stories about King Dinh, King Le, folk beliefs and patriotic traditions, connecting with a series of nearby tourist attractions, rich experiential activities, participating in traditional festivals to create a journey of discovery with many surprises. This is the art of "storytelling" in tourism, turning dry information into emotions, turning places into memories, connecting emotions with visitors.
Ninh Binh, from an ancient land, has become a national tourist highlight, mentioned many times on international travel websites, and we must also mention the role of local tourism workers in general who have proactively participated in the process of preserving and creating cultural tourism products that are both youthful and imbued with identity. From small to large-scale models such as bringing experiences with guests to the countryside market, cooking, rice planting, fishing... into the exploration schedule. Establishing craft village cooperatives, developing traditional crafts interspersed with practical experience activities to create a meeting space, telling cultural stories through a new perspective while still maintaining the spirit of respecting heritage.
Sinh Duoc Cooperative (Gia Sinh Commune, Gia Vien District) is both a place for traditional herbal production and a cultural experience destination that attracts many domestic and international visitors. This combined model opens up tourism experiences associated with handicrafts. Here, Visitors can listen and immerse themselves in the heritage story: from the thousand-year-old medicinal tradition of the ancient capital, the famous bath medicine of Zen Master Nguyen Minh Khong, to the inspiring entrepreneurial journey from the ancient folk remedies of the children of this land. Especially, they can personally explore and touch each type of herbal ingredient, create their own soaps, take care of their health on the spot from ancient remedies... Evoking the authentic feeling of living in the midst of medicinal plants, just like the name of Sinh Duoc.
Ms. Trinh Thi Ly, representative of the cooperative, said: The cooperative has created a special cultural space for visitors to approach the heritage with all their senses and go on a journey of excitement, curiosity, and deep impression. That helps to easily identify and remember a cultural story, a community, a nation, making a difference.
Culture and heritage in Ninh Binh are not only preserved and displayed, but have truly become the breath of life of the land, giving visitors a new feeling of being immersed in a heritage symphony, in which Trang An is the centerpiece.
Mr. Alex Huo Junda, a tourist from China, shared that: Although he had been to Ninh Binh many times, this was the first time he experienced sitting on a boat down the Ngo Dong River to see the ripe rice fields. At first, he did not even know that this was a rice plant and was very surprised because in the cultural and heritage space, people can both cultivate and exploit it for tourism. That creates a strong connection between the community and the heritage.
People living with heritage not only attract tourists but also arouse pride and participation of the community, turning each person into a cultural ambassador. In addition, the province also focuses on sustainable development planning, avoiding overexploitation. Policies to preserve natural landscapes, control the number of visitors, and develop eco-tourism are creating a balance between economic development and heritage preservation. From there, creating different tourism products, bringing new and attractive journeys of discovery for tourists.
Source: https://baoninhbinh.org.vn/suc-hut-du-lich-tu-lien-ket-cau-chuyen-van-hoa-di-san-862247.htm
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