Sun PhuQuoc Airways launches brand identity logo: Vietnamese identity reaches international level

Phu Quoc International Airport will become an impressive, modern and convenient "gateway" to the pearl island.

Sun PhuQuoc Airways was born as a perfect piece in the strategic vision ofSun Group - creating a high-class resort, entertainment, real estate and aviation ecosystem. With the aspiration of being a pioneer, Sun PhuQuoc Airways is not only an airline, but also a symbol of connection - bringing the world to Phu Quoc and taking Phu Quoc to the world.

Taking Phu Quoc as the center, the airline develops a “hub and spoke” flight network, directly connecting the Pearl Island with major domestic and international cities. Not stopping at transportation, Sun PhuQuoc Airways aims for a “resort in the air” model – where each flight is the beginning of a vacation, with international-class amenities, seamless experiences from the sky to the ground, and emotional imprints imbued with Vietnamese identity.

After receiving the air transport business license, the airline continued its important step on the journey to take off, when it officially announced its brand logo, which not only defines the airline's distinctive visual style, but is also a brand manifesto, clearly expressing the vision - mission - and core values that Sun PhuQuoc Airways pursues: connecting emotions, Vietnamese identity and international experiences in a completely new aviation model called "resort aviation".

Sun Logo

The SPA logo is a crystallization of the brand philosophy and the global connection mission of the pioneering resort airline in Vietnam. The center of the logo is the image of the Sun - a symbol throughout the Sun Group ecosystem. This will also symbolize the philosophy of putting passengers at the center of all sustainable development orientations and service improvements of the airline.

Sun PhuQuoc Airways brand logo

Revolving around the sun are nine stylized, soft petals that move clockwise, symbolizing the spread of positivity and the constant journey forward.

Those 9 petals represent 9 service qualities : telling the story of a perfect journey, starting from the foundation of Safety and Integrity , nurtured by a heart of Dedication , Empathy , and Delicacy , bringing passengers to experiences of Class, Creativity, and Connection , and then Sublimation in every emotion.

Each petal is also a connection, a delicate touch on the flight journey with Sun PhuQuoc Airways:

9 connections: Destination; Culture; Tourists; Experience; Emotion; Community; Future; Ecosystem and Vietnamese Aspiration

9 touch points : Touch emotions; Touch essence; Touch identity; Touch heart; Touch aspiration; Touch relaxation; Touch difference; Touch class; Touch destination.

The main color of the Sun PhuQuoc Airways logo is the pure golden yellow of the sunlight - representing the warmth and positive energy - also the light that originates every flight - combined with the Flame Scarlet red (a brilliant and luxurious deep red tone) of the airline name "Sun PhuQuoc Airways" to create a striking overall look in the sky. When applied to the aircraft body, this logo will change color to a modern golden orange, shining brightly like the sunlight - expressing the pioneering spirit and distinct visual style of the airline. In particular, the Q in the name "PhuQuoc" is also shaped like an island emerging in the middle of the ocean, reminiscent of Vietnam's pearl island.

From the brand logo, the flight journey with Sun PhuQuoc Airways has been shaped as a classy and unique experience, with relaxing and smooth emotions that anyone can reach.

Take off from identity - reach out through experience

According to the representative of Sun PhuQuoc Airways, the brand logo is not only the first step in terms of image, but also a declaration for the long-term brand strategy: taking off from identity - reaching out through experience.

Taking off from identity - from the name, logo to service philosophy, Sun PhuQuoc Airways has placed Vietnamese culture and the local spirit of the Pearl Island at the center. Reaching out through experience - because the "resort aviation" model that SPA pursues is not simply transportation, but a journey of experience designed in sync from the sky to the ground. Every moment on the flight is a delicate mark, created by dedicated care and services from the heart.

According to the roadmap, after announcing the brand identity logo, Sun PhuQuoc Airways will continue to implement important steps, moving towards opening ticket sales in October this year and aiming to carry out the first commercial flight as soon as possible.

Source: https://www.sggp.org.vn/sun-phuquoc-airways-ra-mat-bieu-trung-nhan-dien-thuong-hieu-ban-sac-viet-vuon-tam-quoc-te-post800301.html