Cold-cured meat according to European standards conquers Vietnamese consumers

Cool incubation technology creates fresh, safe meat standards according to European standards

Cooling technology is applied to the entire production process from slaughtering - cutting meat - packaging - transporting to market.

In Vietnam, consumers can now choose to buy MEATDeli chilled meat (a brand of Masan MEATLife) at supermarket chains across the country . These types of meat are processed according to the 3 steps of "quick cooling, balanced cooling, and maintaining cooling".

The two MEATDeli chilled meat processing complexes located in Ha Nam and Long An are both equipped with a synchronous, advanced equipment line provided by Marel - the world's leading company in slaughtering and meat processing equipment from the Netherlands . The entire production process uses chilled meat technology from Europe and complies with BRC Standards - the global food safety standards established by the British Retailer Consortium.

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MEATDeli meat processing complexes are recognized to have achieved BRC certification - Global Standard for food safety.

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MEATDeli chilled meat production line is provided by Marel - the world's leading company in slaughtering and meat processing equipment from the Netherlands.

In addition to the modern and advanced operating system, MEATDeli also strictly controls the input source of pigs, applying the "3 quarantine lines" control system according to the instructions of the Ministry of Agriculture and Environment and the Department of Food Safety - Ministry of Health.

3 quarantine routes include: Quarantine route No. 1 - Only healthy pigs are allowed to leave the farm and be brought to the factory; Quarantine route No. 2 - Only healthy pigs are allowed to be put into production at the factory; Quarantine route No. 3: Only safe pork is allowed to be sold from the factory.

MEATDeli chilled meat production process according to European standards

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MEATDeli Meat production process with cold incubation technology according to European standards

Slaughter process:

According to the process of producing cooled meat, when arriving at the factory, pigs are allowed to rest, drink clean water and be carefully cared for, then isolated and listened to relaxing music before being stunned with CO2 gas so that the pigs completely lose consciousness.

This is the current humane slaughter method and is in line with the chilled meat processing standards of developed countries.

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Process of slaughtering chilled pigs at MEATDeli meat processing complexes

Cooling process:

MEATDeli chilled meat ensures a 3-step process of “Fast cooling - Cool balance - Cool maintenance”. Meat is cooled quickly right after slaughter to inhibit bacterial invasion.

The meat is cooled from the surface to deep inside at a standard temperature of 0-4 degrees Celsius, creating conditions for the meat's natural enzymes to work, helping the meat achieve full tenderness.

Maintain cool temperature at 0-4 degrees Celsius during the process of peeling, packaging, transporting and preserving to maintain freshness, softness and maximum nutritional content.

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Pork after slaughter is moving into the rapid cooling room.

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Pork in cool balance process.

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Fragmentation and block division by Marel line imported from Netherlands.

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Workers butcher meat on a modern, safe production line.

Mixing and packaging process:

During the cutting and packaging process, the core temperature of the meat reaches 0-4 degrees Celsius to help prevent bacteria from entering, making the meat softer and tastier, preserving nutritional value.

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MEATDeli automatic packaging line for chilled meat.

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MEATDeli automatic packaging line for chilled meat.

Distribution process:

MEATDeli chilled meat is transported by specialized vehicles, maintaining the core temperature of the product at 0-4 degrees Celsius, ensuring food hygiene and safety and the quality of the meat is always fresh when reaching consumers.

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Consumers can rest assured when choosing to buy MEATDeli cool-cured meat at WinMart/WinMart+, WiN supermarket systems.

Currently, consumers can choose to buy chilled meat at major supermarket chains in Vietnam such as WinMart and WinMart+ stores with a variety of meat products.

At the same time, customers can trace the origin through the QR code on the sub-label of the meat trays, to get detailed information about the product, and be assured of the quality and safety when choosing cool-cured meat.

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Rest assured when buying MEATDeli cool-cured meat at WinMart/ WinMart+, WiN supermarkets.

Through strategic cooperation with WinCommerce and the WIN Membership program, customers can receive discounts of up to 20%, a practical effort by MEATDeli to protect the rights and optimize benefits for consumers in the current economic context.

Visit https://MEATDeli.com.vn/ or call Hotline 18006828 for more information.

Source: https://dantri.com.vn/kinh-doanh/thit-u-mat-theo-tieu-chuan-chau-au-chinh-phuc-nguoi-tieu-dung-viet-20250609173630066.htm