Promoting rural economy from the One Commune One Product Program

In recent times, the province has focused on directing the implementation of the One Commune One Product Program, considering this a key task contributing to creating a new direction in the production and trading of traditional products with local advantages. Thereby increasing income and promoting rural economic development.

 

Supporting and preserving the OCOP brand

 

After nearly 5 years of implementing the One Commune One Product (OCOP) Program, up to now, the whole province has 377 OCOP products with 3 stars or more (10 products with 4 stars, 367 products with 3 stars) of 156 entities; including 21 agricultural cooperatives, accounting for 13.46%; 25 enterprises, accounting for 16.03%, 110 business households, accounting for 70.51% and 1 cooperative group accounting for 0.64%. Phu Yen 's OCOP products are increasingly of good quality, diverse in design and suitable for the market.

 

Mr. Ho Van Nhan, Deputy Chief of the Provincial New Rural Area Coordination Office, said: To help consumers know about OCOP products, the province has increased trade promotion support activities such as: introducing and promoting OCOP products on the province's e-commerce platform (http://phuyentrade.gov.vn); consulting and guiding on brand building and development; guiding applications, e-commerce websites, via Facebook, e-commerce platforms (Lazada, Shopee, Tiki...); especially building and forming separate OCOP product distribution chains, promoting supply-demand connection activities.

 

According to the program participants, when products are certified as meeting OCOP standards, they will be supported by the authorities to introduce, promote, and trade products through fairs, supply-demand connection conferences, etc., so they will be known to more people, thereby increasing the quantity of product production by 20-30% compared to before.

 

Mr. Tran Van Khoa, Director of Nga Son Tofu Company Limited in Hoa Phong Commune (Tay Hoa District) shared: The company specializes in producing traditional bean curd products. Previously, it was not recognized as an OCOP product, so consumption was difficult because not many consumers knew about it. However, after being recognized as a 3-star OCOP product, with support from the relevant authorities in investing in machinery and equipment and promoting, Nga Son Tofu bean curd products have been increasingly consumed.

 

“Currently, the company is making efforts to implement solutions to expand the factory, purchase equipment, standardize labels, packaging, certify barcodes, codes, intellectual property, etc. to be evaluated and upgrade the product to 4-star OCOP,” said Mr. Khoa.

 

Elevate and take your products further

 

Along with the successes, the OCOP Program still faces a number of challenges in innovation, market expansion, and production process improvement... Therefore, to bring the Phu Yen OCOP brand further, the province is actively perfecting support policies and mobilizing investment resources, with the goal of creating OCOP products with high economic value and sustainability.

 

According to Ms. Dang Thi Thuy, Deputy Director of the Department of Agriculture and Rural Development, although the promotion, trade promotion, and connection of supply and demand of products inside and outside the province have been implemented, the effectiveness is not high. Therefore, many OCOP products have not been able to penetrate deeply into the market, while the demand of people and tourists is very large.

 

“Localities need to further promote and promote OCOP products through market connections to introduce the province’s OCOP products. Along with that, localities need to pay attention and focus on diversifying commercial forms, especially the capacity to participate in modern sales channels of OCOP products on social networks, e-commerce platforms, etc. to contribute to creating a spreading effect, enhancing the image of OCOP products and brands in the market,” Ms. Thuy emphasized.

 

Mr. Nguyen Van Hong, Vice Chairman of Dong Hoa Town People's Committee said: Identifying brand development is also a key strategy to help local OCOP products go further, the locality continues to support enterprises, cooperatives, OCOP business households to change production machinery and equipment, build factories, build brands, design labels, product packaging, and handle the environment. At the same time, support the construction and development of start-up products, promote the introduction of OCOP products into convenience store chains, supermarkets, shopping malls and on e-commerce platforms and social networks.

 

By 2025, the whole province strives to have at least 50 more products recognized as 3-star OCOP products, 2 4-star OCOP products; 70% of craft villages have OCOP products; 90% of OCOP entities participate in modern sales channels and are supported to upgrade and improve products...

 

“To do this, the province will organize training to support and promote the subjects to widely apply digital transformation in trade promotion, improve the level of using information technology applications on smartphones, how to participate in digital platforms, livestream skills to promote product images. Thereby, building customer trust in local strengths, giving OCOP products the opportunity to go far”, Ms. Dang Thi Thuy emphasized.

By 2025, the whole province strives to have at least 50 more products recognized as 3-star OCOP products, 2 4-star OCOP products; 70% of craft villages have OCOP products; 90% of OCOP entities participate in modern sales channels.

NGOC HAN

Source: https://baophuyen.vn/82/326168/thuc-day-kinh-te-nong-thon-tu-chuong-trinh-moi-xa-mot-san-pham.html