Opening the consultation session, Counselor Nguyen Phu Hoa said that the efforts of the Trade Office in many years of participating in international exhibitions and analyzing each industry have contributed to promoting continuous export growth of agricultural, aquatic and food products to Australia in the overall action program to build a supply chain between the two countries for many years. In the current context, there are many challenges, so the Trade Office organizes a series of market consultation activities and invites experts to attend.
Marketing Expert, CEO Mr. Matt Bailey
Mr. Tran Ba Phuc, Chairman of the Vietnamese Business Association in Australia, shared about some of the Association's effective activities in Australia, including the product showroom in Melbourne. The Association always accompanies the Trade Office and Vietnamese businesses.
Mr. Tran Ba Phuc, Chairman of the Vietnamese Business Association in Australia
Marketing expert, Mr. Matt Bailey, CEO of many businesses, head of Tomorrow Ventures, shares a lot of experience in building product brands, agricultural products and fast-moving consumer products. He has been to Vietnam many times and found that Vietnam has many good, quality products. He can support Vietnamese products to access distribution channels through the largest retail supermarkets in Australia such as Coles, Woolworths or Aldi. Mr. has cited branding for products like American walnuts .
Expert Brent Brown – CEO of Finport Finance Company shared his experience on unique sales strategies for Vietnamese exporters; how to increase sales from Australian buyers, how to do business and illustrated with very specific examples.
Financial expert Brent Brown
Mr. Nguyen Thanh Binh, CEO of KQ Trading Australia Company, informed about his experience in customs clearance, packaging and providing product display solutions at his showroom as well as related support services.
Mr. Nguyen Thanh Binh, KQ Trading shares about Logistics experience in Australia.
Mr. Do Van Long, Director of Australia Blockchain Company, presented technology for locating and tracing the origin of products to boost exports. Ms. Lyna Duong, CEO of AU-VN Investor Connect Company, discussed investment and trade opportunities and the demand for coffee and cocoa products.
Blockchain technology expert Do Van Long presents on technology applications to enhance trust in Vietnamese origin
Ms. Nguyen Thu Huong, Commercial Consul (Commercial Office) updated new import conditions and market trends, as well as upcoming promotion activities of the Commercial Office.
The trade office answered questions about the conditions for exporting coconuts, reintroduced the promotional poster for canned coconuts for many years, contributing to helping Vietnamese canned coconut water be sold in all Australian supermarkets.
Speakers and businesses had discussions and Q&A during the event, opening up a channel for sharing and connecting long after the event. Necessary documents were also sent to businesses.
Exports from Vietnam to Australia continued to grow well, after 3 months the growth rate was more than 13% compared to the same period. Many items grew strongly such as iron and steel up to 84%, confectionery and cereals up 29.9%, computers, electronic components up 29.9%, rice up nearly 10%, coffee 38.4%, pepper 56%. In the context of new challenges, the Trade Office will continue to make efforts to serve businesses.
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/thuong-vu-tai-uc-moi-chuyen-gia-tu-van-doanh-nghiep-day-manh-xuat-khau-xay-dung-thuong-hieu.html
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