Sweet and elegant new color: plum purple 'overthrows' burgundy

Plum, in all its shades, dominated the fall/winter 2024 fashion shows and spread throughout spring/summer 2025 at Copenhagen, New York, Milan, and Paris fashion weeks. Most recently, Prada introduced plum on a dress decorated with bows of the same color, in a Tom Ford suit and in the silky dresses of The Attico..., all as if to implicitly affirm: plum will replace burgundy. This color stands out as an unexpected choice, capable of adding "gloss" to the wearer.

A fashionista in a plum purple dress toned down with a handbag, tea-colored sunglasses and gold earrings at New York Fashion Week spring/summer 2025

The cardigan is matched with a silk dress and a handbag to create an overall plum purple look. A look that is suitable for both street and party style in fall 2024.

A modest satin dress with the same lipstick color and handbag of an It Girl on the street at Paris Spring Summer Fashion Week 2025

Outside the Prada show, fashionista Emili Sindlev wore a purple off-the-shoulder dress with a unique sporty design.

Before summer, fashionistas were mesmerized by quiet luxury, a philosophy that promoted clothing without obvious logos but of the highest quality, made of fine materials such as cashmere, linen and suede, in a refined palette of gray, pearl black and camel. But when autumn arrived, the mood literally changed. Wardrobes were dyed with strong and convincing colors, symbolizing the seasons, among which maple red and plum purple became trends.

Moving away from the quiet minimalism perhaps thanks to the “brat” trend, that is, bold and provocative through the symbolic color of highlighter green. A more expressive aesthetic, attracting attention and representing this transition is plum, or rather the combination of burgundy and purple, blending and tying these two worlds together, it has the elegance and gloss of quiet luxury, but yearning to appear and be noticed.

Shades were not lacking even during the recent fashion week in Milan, where Prada chose color as the "main character" beyond the shape, material or structure of the outfit.

Zimmerman Spring Summer 2025 and The Attico Spring Summer 2025

A more expected combination of plum with neutrals than traditional colors, plum is as sophisticated as burgundy, camel or chocolate and goes well with classic colors from off-white to gray.

In the Zimmerman version, the plum dress is made of silk, smooth and drapes the wearer's body like a second skin, giving the outfit a soft and sensual effect. The Attico dress is shorter, more festive in a seductive color, perfect for all evening parties, the shortness and revealing of the dress is no problem in this color as it never looks vulgar.

Source: https://thanhnien.vn/thoi-trang-tre/tong-mau-moi-ngot-ngao-va-trang-nha-mau-tim-man-lat-do-mau-do-tia-185240926131615714.htm