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Designer Duc Hung's 'Purple in the Heart of Hue' Ao Dai Collection - Journey from the Ancient Capital to the World

GĐXH - The Ao Dai collection "Purple in the Heart of Hue" is a tribute to Hue by designer Duc Hung, connecting Vietnamese heritage with the world through the Ao Dai.

Báo Gia đình và Xã hộiBáo Gia đình và Xã hội06/11/2025

Inspired by an ancient and quiet land, where culture, art and Vietnamese soul blend in every breath, designer Duc Hung brings a new collection called "Purple in the Heart of Hue" - a fashion story told in the language of the ao dai, in the colors of memories, and with love for Vietnamese heritage.

For the first time, designer Duc Hung devoted an entire collection to "telling" about Hue in the language of fashion. His emotions remained the same as the first days he set foot in the ancient capital: emotional, wistful and full of nostalgia. Hue came to him not loudly, not hurriedly - but gradually, seeping in, light as the morning mist on Trang Tien bridge, deep as the sound of Thien Mu pagoda bells lingering on the Perfume River.

The collection "Purple in the Heart of Hue" was presented by the Top 4 models crowned Vietnam's Next Top Model: Champion Lai Mai Hoa and 3 Runners-up Giang Phung, Vu My Ngan, Bao Ngoc. Each model wore designs in the warm, luxurious Hue purple color, a different and attractive image of the Ao Dai, expressing the elegant tradition of the ancient capital as well as the difference and uniqueness of this collection.

NTK Đức Hùng mang sắc tím Huế ra thế giới qua bộ sưu tập áo dài độc đáo - Ảnh 1.

Hue - where purple becomes a cultural symbol, recreated and shines through Duc Hung's designs.

"I have been to Hue many times, and each time brings back a different feeling. But what haunts me, what makes me want to express it in the language of fashion, is purple - the color of Hue, the color of a land with a deep identity" - Designer Duc Hung shared.

Also according to designer Duc Hung, in the S-shaped strip of land, no province or city has a color named after it, only "Hue purple". That is the purple of the afternoons on the Perfume River, of the ao dai of Dong Khanh female students, of sim flowers, lagerstroemia flowers, and of the pale purple sunlight melting into the sound of the bells of Thien Mu Pagoda. A purple that is both gentle, proud, and quiet, but always makes people's hearts flutter.

Since the Nguyen Dynasty, purple has been used in royal costumes, symbolizing nobility, virtue, loyalty and a refined spirit.

NTK Đức Hùng mang sắc tím Huế ra thế giới qua bộ sưu tập áo dài độc đáo - Ảnh 2.

"Purple in the heart of Hue" - The blend of tradition and contemporary.

Duc Hung sees this as a journey to find heritage - where purple becomes a bridge between the royal past and the breath of modernity. On the background of the Vietnamese ao dai - a symbol of softness, purity and grace, he chooses to exploit traditional materials such as silk, velvet, brocade, taffta, net - each material is delicately processed to express different shades of purple.

Velvet brings elegance and luxury; silk evokes softness and lightness; brocade and taffeta create noble and elegant accents - just like the cultural layers woven from the ancient capital's past.

In addition, the appearance of the innovative mesh creates contemporary spaces, inspiring the intersection between the discreet, shy beauty of Hue and the liberal, open features of today's generation. The details of fabric, flower arrangements, and sophisticated beading are meticulously handcrafted, like sparkling highlights on the deep purple background of Hue - evoking the image of blue mist lingering on Ngu Binh, sunlight shimmering on the Huong River, or the royal palace's colors reflected on the mossy tiled roof.

NTK Đức Hùng mang sắc tím Huế ra thế giới qua bộ sưu tập áo dài độc đáo - Ảnh 3.

A journey back to heritage - where purple becomes a bridge between the royal past and modern breath through Duc Hung's designs.

Each bead, each needle thread - like a breath of Hue: patient, profound, light but penetrating, reflecting the temperament of the ancient capital's people - elegant, delicate, loving beauty.

The designs are not bound by traditional rules, but are embellished with modern shapes, sophisticated details and different material processing techniques, so that each dress becomes a work of art that blends heritage and time.

The collection brings together the nuances of the four seasons - spring, summer, autumn, winter - in each layer of material and purple hue, like the endless rotation of time in the heart of Hue. The collection carries the message: preserving Hue purple is also preserving a part of the Vietnamese soul, because in that purple there is loyalty, kindness and elegance - qualities that make up the beauty of Vietnamese people.

'Tím trong tim Huế' - Hành trình sắc tím từ cố đô ra thế giới qua bộ sưu tập áo dài của Đức Hùng - Ảnh 4.

Designer Duc Hung brings purple color and cultural stories through the ao dai collection "Purple in the Heart of Hue".

Bộ sưu tập áo dài 'Tím trong tim Huế' của NTK Đức Hùng - Hành trình từ Cố đô ra thế giới  - Ảnh 5.

Bộ sưu tập áo dài 'Tím trong tim Huế' của NTK Đức Hùng - Hành trình từ Cố đô ra thế giới  - Ảnh 6.

Bộ sưu tập áo dài 'Tím trong tim Huế' của NTK Đức Hùng - Hành trình từ Cố đô ra thế giới  - Ảnh 7.

Bộ sưu tập áo dài 'Tím trong tim Huế' của NTK Đức Hùng - Hành trình từ Cố đô ra thế giới  - Ảnh 8.

Bộ sưu tập áo dài 'Tím trong tim Huế' của NTK Đức Hùng - Hành trình từ Cố đô ra thế giới  - Ảnh 9.



Source: https://giadinh.suckhoedoisong.vn/bo-suu-tap-ao-dai-tim-trong-tim-hue-cua-ntk-duc-hung-hanh-trinh-tu-co-do-ra-the-gioi-172251106181237706.htm


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