Supertalent of the World Fashion Week & Awards lands in Vietnam: Cultural collaboration promises global influence

This multi-year partnership is expected to change the face of Vietnam's culture, enhance its global status and drive unprecedented growth in the fields of fashion , tourism and investment.

The landmark agreement, formalised by a Memorandum of Understanding (MOU), marks a shared commitment to promoting Vietnam’s rich cultural heritage on the international stage. Over the next three years, the Supertalent of the World Fashion Awards will host two annual editions in Vietnam, each promising to be a spectacular celebration of creativity, innovation and international collaboration.

“VCIDA is honored to partner with Supertalent World Group and bring this extraordinary event to Vietnam,” said People’s Artist Vuong Duy Bien, Chairman of VCIDA. “As an artist and former arts manager, I see the great potential of this strategic partnership in elevating Vietnam’s cultural status on the international stage.

Supertalent of the World Fashion Week & Awards is an opportunity to promote Vietnamese heritage and culture to the world .

This partnership represents a significant investment in our creative industries, providing unprecedented opportunities for Vietnamese talent to connect with a global audience and contribute to the economic growth and cultural enrichment of the country. We are committed to working closely with Supertalent to ensure that this event is a resounding success and a catalyst for sustainable growth."

Supertalent of the World Fashion Week & Awards is an opportunity to promote Vietnamese heritage and culture to the world.

“We are delighted to partner with VCIDA and its Chairman Vuong Duy Bien, People’s Artist and former Deputy Minister of Culture, Sports and Tourism, to bring the Supertalent platform to Vietnam,” said Lawrence Young Chul Choi, Founder & CEO of Supertalent World Group. “Vietnam’s vibrant culture, growing talent pool and strategic location make it an ideal destination for our fashion week and awards. Together, we will open up new opportunities for Vietnamese designers, models and businesses to grow on a global scale, including New York, London, Milan and Paris.”

The Supertalent of the World Fashion Awards promises to be a spectacular fusion of fashion, culture and innovation, leaving an indelible mark on Vietnam’s global standing and inspiring a generation of Vietnamese talent to reach for the stars.

The Supertalent of the World 2025 Season 23 Final Fashion Show and Grand Prize is scheduled to take place on Friday, 24 October 2025 at the magnificent Ascott Tay Ho Hanoi, a new development in Hanoi’s stunning West Lake area. The flagship property, part of Sun Group’s Tay Ho View Complex, offers an unparalleled experience in a prime location. Loved for its serene beauty and vibrant atmosphere, Ascott Tay Ho positions itself as a hub of luxury and creativity, with convenient access to the airport and Hanoi’s business hubs.

The Awards also include the prestigious World’s Best Cosmetics and Beauty Awards, particularly from Korea, a highlight that has attracted unprecedented attention from the global beauty industry. This highly sought-after award is uniquely selected by a panel of two thousand supermodels and leading beauty experts from around the world, ensuring recognition with significant prestige and international reach. This provides an exclusive opportunity for international cosmetic and beauty brands to associate themselves with excellence, showcase their innovations to a demanding global audience and cement their place at the forefront of the beauty industry.

The planned selection of Ascott Tay Ho highlights the Supertalent of the World’s commitment to sustainability and ethical fashion. The 1,400m2 pillar-free ballroom, Hanoi’s largest, is the perfect venue for fashion shows, exhibitions and gala dinners. The venue’s unique design and capabilities will enhance the Supertalent experience, establishing Ascott Tay Ho as a leading fashion destination in Vietnam.

To amplify Vietnam’s global presence, Supertalent of the World will welcome 50 influential fashion KOLs from 40 countries on 14 October 2025. These key influencers will embark on a curated journey to explore Vietnam’s most captivating fashion, cultural and tourism destinations, sharing their experiences with the world, furthermore, the KOLs will create inspiring outdoor fashion content on 22 October, showcasing the luxury of Ascott Tay Ho, the vibrant Tay Ho View Complex and the charm of its surrounding areas. This content will set the stage for the main event on 24 October, reaching a global audience and generating excitement for Vietnam’s fashion, culture and tourism industry.

Through engaging social media content, KOLs will uniquely preview this world-class destination and the unique experiences that await at the Supertalent of the World Fashion Awards, making it an unmissable icon while celebrating the creative vision of Sun Group.

On strategic partnership:

The arrival of Supertalent of the World Fashion Week and Awards in Vietnam promises a myriad of positive impacts:

- Southeast Asia's first Paris Fashion Week Vietnam: For the first time in Southeast Asia, the world's best talents, designers and cultural promoters will be able to experience Vietnam in its most authentic and captivating way.

- Investment and economic growth: Supertalent of the World Fashion Week will stimulate economic activity by attracting international tourists, investors and media to Vietnam. The event will create jobs, promote local businesses and generate significant revenue for the country.

- Tourism Promotion: With the Supertalent World Fashion Awards attracting a global audience, Vietnam’s tourism industry will experience a surge in interest and bookings. The partnership will showcase Vietnam’s stunning landscapes, cultural attractions and unique experiences to potential tourists around the world.

- Empowering Vietnamese talent: A key focus of the partnership is to empower Vietnamese models, designers and entrepreneurs. The Paris Supertalent Academy project, with an international standard model training program, will equip Vietnamese talent with the skills and knowledge to succeed on the global stage, especially Paris Fashion Week. The project will provide a platform for Vietnamese designers to showcase their collections to international buyers and media.

- Leveraging KOL influence: The event will bring about 50 models from 40 countries with diverse cultures and backgrounds, with a large number of followers on social media, to Vietnam. This initiative will help promote Vietnam's international tourism and open up new avenues for international business investment in Vietnam.

- Long-term sustainable growth: VCIDA's close ties with local business communities will help strengthen the sustainability and expansion of the project, and in the long term, will provide an avenue for other international cooperation projects.

About Supertalent World Group:

Supertalent World Group is a global platform dedicated to discovering and promoting emerging talent in the fashion, entertainment and arts industries. The company's Supertalent of the World Fashion Awards is a prestigious event that showcases exceptional talent from around the world.

About Vietnam Cultural Industry Development Association (VCIDA):

VCIDA is a leading organization in Vietnam dedicated to promoting the development of cultural industries at the national level. VCIDA's mission is to support Vietnamese businesses and talents in the cultural industries to thrive and contribute to the country's economic and social development.

Contact:

Ms. Juliette Rose, Spokesperson for Supertalent of the World 2025, Season 23 in Vietnam

+84 0982485759; [email protected]

Diep Chi

Source: https://doanhnghiepvn.vn/doanh-nhan/supertalent-of-the-world-fashion-week-awards-do-bo-viet-nam-hop-tac-van-hoa-hua-hen-tam-anh-huong-toan-cau/20250820012049371