Discussing solutions to improve the efficiency of converged newsroom management.

The workshop was themed: “Convergent Newsroom Management: Experiences and Solutions for Media Organizations in the Current Situation”.

On the morning of December 10, in Da Nang, the Center for Journalism Training - Vietnam Journalists Association organized a workshop with the theme: "Converged newsroom management: Experience and solutions for press agencies in the current situation".

The workshop was attended by leaders of the Vietnam Journalists Association; Editors-in-Chief, Deputy Editors-in-Chief; Heads/Deputy Heads of Departments; Editorial Secretaries and staff directly in charge of content production at press agencies in the Central region.

Conference scene

This event is part of a series of professional activities implemented across all three regions of Vietnam (North, Central, and South), following workshops held in Ninh Binh and Tay Ninh. By synthesizing practical experiences from various localities, the workshop aims to identify challenges in managing converged newsrooms and propose appropriate solutions for media organizations in the new context.

Journalist Tran Trong Dung, Vice President of the Vietnam Journalists Association, delivered the opening remarks at the workshop.

In the context of digital transformation and streamlining of administrative structures, many localities have merged newspapers and radio and television stations towards a multi-platform journalism model. This is an important step, helping to unify the management and create a foundation for building a modern press. However, operating a merged newsroom still presents many challenges in management, organizing multi-platform production, and developing a versatile team of reporters.

Journalist Hoang Nhat, Deputy Head of People's Electronic Department (People's Newspaper) shares the content: The role of product director in the modern editorial organization structure

The workshop is a forum for press agency leaders to exchange experiences, share models and propose solutions to improve editorial management capacity and the quality of press activities.

Journalist Nguyen Thi Phuong Nam, Deputy Editor-in-Chief of Hue Newspaper and Television, President of Hue City Journalists Association shares skills and experience in working and producing various types of journalism.

At the workshop, delegates focused on discussing key topics including: experiences in building, organizing, and operating converged newsrooms domestically and internationally; models for briefings, coordinating article streams, mechanisms for editors-in-chief, and multi-platform content production; applications of technology and data in content management and audience analysis; experiences in human resource management, conflict resolution, motivation, and development of versatile journalists; and practical lessons from central and local press and broadcasting agencies.

Journalist Do Van Thien, Deputy Editor-in-Chief and Head of the Political - Social Department of Ho Chi Minh City Law Newspaper, presented the content "Developing a convergent editorial office with a focus on multimedia - multi-platform - multi-service in the digital age".

The Organizing Committee received many presentations from leaders of press agencies, which delved into the practical implementation of the converged newsroom model and shared experiences in organizing multi-platform production, thereby bringing many lessons to the delegates.

Huynh Nguyen

Source: https://baodaklak.vn/thoi-su/chuyen-doi-so/202512/ban-giai-phap-nang-cao-hieu-qua-quan-ly-toa-soan-hoi-tu-1cc0649/