TPBank – Solid reputation like 'pure gold' amid market fluctuations

At a time when the world economy is constantly facing many uncertainties, gold continues to be a safe investment channel that many people seek. And in that context, the reputation of a financial institution, whether a bank or a business, becomes an important measure for investors, customers and the entire market.

Sharing at the 2025 Annual General Meeting of Shareholders held on the morning of April 24 in Hanoi, TPBank Chairman of the Board of Directors, Mr. Do Minh Phu, made a meaningful comparison: “ Gold may increase in price due to investors’ safe-haven sentiment, but there is one value that does not fluctuate with the market – that is the true reputation of the enterprise ”. To him, trust and reputation are “pure gold” – not measured by indexes, but measured by actions, results and customer trust. And TPBank is a living proof of that definition.

Reputation makes the brand - courage makes the result

2024 and early 2025 are challenging periods: The world economy is slowing down, interest rates are fluctuating, and investment capital flows are showing signs of dispersion. However, TPBank has maintained a stable performance, continuously recording impressive figures: Pre-tax profit in the first quarter of 2025 reached more than VND 2,100 billion - an increase of 15% over the same period; total assets exceeded VND 400,000 billion; bad debt is tightly controlled below 1.5%.

The bank aims to achieve VND9,000 billion in pre-tax profit for the whole year, up 18% compared to the previous year. Not only that, TPBank also continues to maintain a high capital adequacy ratio (CAR) and is ranked by the State Bank as one of 14 systemically influential banks in Vietnam. This is clear evidence of an efficient, transparent and professional financial ecosystem.

TPBank's reputation is not only demonstrated through impressive business results but also through recognition from prestigious organizations. In 2024, TPBank continued to maintain its position in the Top 10 prestigious Vietnamese banks and ranked 5th among prestigious private banks according to Vietnam Report's assessment. At the same time, TPBank's brand value was valued by Brand Finance at 461 million USD, ranking 23rd in the 100 most valuable brands in Vietnam.

Pioneering flag in digital transformation - where brand value is tempered like pure gold

With a sustainable development orientation and a vision to become a leading digital bank, TPBank has steadfastly pursued a comprehensive digital transformation strategy, taking technology as the pillar and customer experience as the guiding principle. TPBank has been a pioneer in creating new trends for the finance and banking industry, pioneering in providing superior solutions that have been positively received by customers and the market.

The LiveBank 24/7 system – the first and largest automated bank branch network in Vietnam – is a symbol of TPBank's constant innovation. With the ability to process almost all transactions like a traditional branch but without the need to meet staff, LiveBank 24/7 not only improves operational efficiency but also redefines the standard of modern banking services - "a bank that never sleeps" serving customers anytime, anywhere.

The personalized financial ecosystem applies artificial intelligence and big data to serve each customer in a unique way, based on a deep understanding of individual behavior, needs and expectations. TPBank not only applies technology to serve, but also elevates it to a philosophy: Serving at the right time - in the right way - and understanding as a true financial companion.

Along with that, the bank always maintains a modern, dedicated and consistent service style, which is the factor that helps TPBank maintain the trust of millions of customers during 17 years of development.

The financial market may go up and down, the price of gold may fluctuate, but trust in TPBank - built on a strong financial foundation and business ethics - is always the most important "guaranteed asset". Chairman of the Board of Directors Do Minh Phu has many years of experience in the gold and gemstone business, and more than anyone else, he understands that: for a brand to be likened to pure gold, the important thing is not only the flashy appearance but also the real value inside that has been tested by time and fluctuations, which TPBank - with its business acumen and long-term vision, has proven.

PV

Source: https://congthuong.vn/tpbank-uy-tin-vung-chac-nhu-vang-rong-giua-bien-dong-thi-truong-385033.html