Trung Nguyen Legend affirms its leading brand position at CAEXPO 2023 exhibition

At CAEXPO 2023, Trung Nguyen Legend has a special presence with a large booth, promoting the brand, products and culture of Vietnamese coffee, contributing to promoting export activities to the ASEAN - China region and internationally.

Trung Nguyen Legend enhances the position of Vietnamese coffee at CAEXPO 2023 exhibition

CAEXPO 2023 has been held annually by China and ASEAN since its first edition in 2004 and is the most important trade promotion event, among the top 10 exhibitions in China. The 20th CAEXPO in 2023, with the theme of "Building a Common Home, a Community with a Common Destiny for the Future - Promoting the Belt and Road Initiative for High-Quality Development and Building an Economic Growth Center", is held on the largest scale ever with the participation of nearly 2,000 leading enterprises from China and ASEAN, as part of a series of events celebrating the 20th anniversary of the establishment of the China-ASEAN Strategic Partnership.

Trung Nguyen Legend booth with its energy coffee products imbued with Vietnamese identity made a special impression on many international businesses, partners, and customers at the CAEXPO 2023 exhibition.

One of the enterprises representing the Vietnamese agricultural industry participating in CAEXPO 2023, Trung Nguyen Legend brought a unique and special coffee product line imbued with Vietnamese identity under the brands Trung Nguyen, G7, Trung Nguyen Legend, impressively present in the largest booth and the most beautiful location in Vietnam at the exhibition. In particular, Trung Nguyen Legend was honored to welcome Prime Minister Pham Minh Chinh and the high-ranking delegation of Vietnam to visit within the framework of the CAEXPO 2023 exhibition.

At CAEXPO 2023, Trung Nguyen Legend officially signed a successful cooperation agreement with a leading major importer in Shanghai, expanding its strategic distribution network in China.

At the same time, with its position as a favorite brand in the Chinese market over the years, Trung Nguyen Legend's booth at CAEXPO 2023 has attracted the attention of many international businesses, partners, and customers to visit and explore cooperation opportunities. Here, Trung Nguyen Legend officially signed a successful cooperation agreement with the leading major importer in Shanghai with a total value of 6 million USD, continuing to expand its existing strategic distribution network in China with more than 15 importers, 300 secondary distributors, 30,000 points of sale on offline and online channels, bringing the Group's coffee products to conquer the billion-dollar market.

Trung Nguyen Legend stands out with a booth with the largest area and the most beautiful location in Vietnam, promoting the brand, products and culture of Vietnamese coffee at CAEXPO 2023.

In particular, Trung Nguyen Legend is the only representative of Vietnam to be honored to receive the "Dedication" award from the CAEXPO 2023 Organizing Committee. It is known that this is a prestigious award selected and awarded by the CAEXPO 2023 Organizing Committee to only one brand representative from each country in the region for its important and strong contributions to the development of major multilateral economic and trade cooperation between ASEAN and China.

Continue to push to conquer the billion-dollar Chinese market

With over 15 years of presence in China, Trung Nguyen Legend has become the leading coffee brand in Vietnam with the Trung Nguyen, G7, and Trung Nguyen Legend energy coffee products being strongly loved and having a continuous growth rate. The group's coffee products are now widely available on all major sales websites such as Alibaba, Taobao.com, Tmall.com, Yihaodian.com, JD.com, and over 1,000 supermarkets in China.

Trung Nguyen Legend's G7 coffee brand is the most popular in China.

In particular, the G7 coffee brand leads the Top 13 most popular instant coffee brands in China (according to the announcement from Chnbrand - China's leading brand ranking agency), holding the 2nd largest market share in the e-commerce market. Currently, there are over 15 million consumers in China regularly using the group's G7 coffee and on average, for every 18 cups of coffee sold across China, 1 cup of coffee comes from the Trung Nguyen Legend brand.

In particular, the Trung Nguyen Legend Coffee World model - Where the quintessence of three coffee civilizations Ottoman - Roman - Zen converges with two spaces present in Shanghai, China, has always created an attraction for the coffee-loving community over the past year. In particular, the Trung Nguyen Legend Coffee World space on Tay Nam Kinh Road, Shanghai is in the Top 1 coffee shop in Shanghai in the "Must Try" category; Top 1 hottest coffee shop on Tay Nam Kinh Road on Dazhongdianpin application (the leading popular application in China specializing in service and dining reviews); won 02 prestigious awards of the Chinese market: "Best Coffee Shop of 2022" and "Famous Coffee Shop of the Year".

Trung Nguyen Legend constantly strives to spread the famous Vietnamese culture of Filter Coffee and Iced Milk Coffee and bring new experiences to coffee lovers in China.

Offering different coffee enjoyment styles, especially following the three coffee civilizations Ottoman - Roman - Zen and a space imbued with Vietnamese identity and culture, Trung Nguyen Legend Coffee World becomes a place to experience and enjoy the unique Vietnamese coffee culture and a special destination for meetings, trade, and cultural and diplomatic events between the two countries Vietnam and China.

The uniqueness of Trung Nguyen Legend Coffee World has become a distinct model in the world coffee capital of Shanghai, attracting the attention of many partners in China. After the second space was opened in July 2023 at One East Commercial Center, No. 788, Zhong Shan Nan Yi Road, Shanghai, Trung Nguyen Legend is promoting the implementation of the plan to develop 1,000 Trung Nguyen Legend Coffee Worlds in all provinces and cities of China through investment cooperation.

Trung Nguyen Legend coffee products cover all online and offline sales channels in China and are strongly welcomed by international consumers.

With efforts to promote and develop the brand, product system, and shop spaces in China, Trung Nguyen Legend is gradually affirming the position of the Vietnamese coffee brand in the billion-dollar market. This will be the foundation for Trung Nguyen Legend to realize its aspiration to bring the Vietnamese coffee brand to the leading international markets in Southeast Asia, Asia, Europe, America, etc. to conquer global coffee lovers.

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