Applying AI to jewelry shopping

The launch of the DOJI Smart chain - Smart jewelry shopping centers in Hanoi, Ho Chi Minh City and Da Nang is a prominent push of DOJI to the Vietnamese jewelry market.

Pepper Robot is a smart receptionist that can remember all customer faces and names after just one meeting.

Smart "receptionist" remembers customer names

As soon as they arrive at DOJI Smart, customers will be welcomed and greeted by the Pepper reception robot with a friendly expression and rich Vietnamese language skills.

With the application of AI technology, robots can recognize customers via Face ID and remember all faces and names of customers after just one meeting.

Not only that, Robot Pepper is also like a consultant, will carefully advise and guide customers to shopping and experience areas.

In addition to being a smart receptionist, Pepper is also a versatile artist who can paint portraits and dance to music to bring customers unique and interesting experiences.

"Tailor-made" jewelry service for each customer

With DOJI Smart, customers not only enjoy smart technology but also design and craft their own jewelry sets with the Bespoke Jewelry service.

Containing thousands of different designs and rich materials, the Bespoke Jewelry service with modern technology will help "tailor" unique, personalized jewelry sets for each customer who comes to shop at DOJI Smart.

More than just a customer, when you come to DOJI Smart, you also become a jewelry designer for yourself with unique jewelry designs, with your own style. When you finish designing, DOJI's talented craftsmen will help you realize that product idea.

360 Degree Jewelry Experience E - catalog

DOJI Smart's E-catalogue has "digitized" information and images of all jewelry designs instead of the traditional Catalogue.

Through smart devices, with simple operations such as swiping, zooming in, zooming out, the 360-degree View mode of E-catalogue helps customers easily observe every angle of the design.

Shopping for jewelry in the 4.0 era brings unique experiences to customers

In particular, customers will be able to admire the huge volume of products of many types, sizes, materials... of DOJI that suit their needs in a visual and vivid way.

With the E-catalogue application, customers can admire DOJI's huge amount of jewelry.

Virtual jewelry try-on with AR and AI technology

Contactless experience is a growing trend of augmented reality (AR) technology combined with AI in the retail sector. DOJI Smart has brought customers a "1-0-2" experience - trying on jewelry through the Wonder Touch and Magic Mirror applications.

Test contactless jewelry wearing with the Wonder Touch app.

With just a simple "touch", point the camera on your phone or tablet at your hand, neck, ear, etc., the application will automatically recognize and help you try on thousands of jewelry models with high realism, just like you are wearing them.

The jewelry trying-on feature through AR technology combined with AI helps customers quickly choose the most satisfactory jewelry models.

From the real space, customers can enter the virtual world with virtual reality technology (VR), to explore unique tours such as: visiting the virtual museum, walking around the DOJI Tower space, discovering the story of gemstone making... Attractive interactive games built specifically for DOJI will bring you the most impressive moments of relaxation.

In particular, VR glasses will take customers into a unique jewelry world and explore interesting gemstone crafting stories.

With the leading advantage in applying AI to the jewelry industry since 2021, up to now, DOJI Smart is still a unique and pioneering "dot" in the Vietnamese market.

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