On October 17, in Hanoi, the Center for Research and Development of Science and Technology Communication ( Ministry of Science and Technology ) organized the Conference on Martech Application in Enterprises - Current Situation and Solutions.
Speaking at the opening of the conference, Mr. Nguyen Van Khai, Deputy Director of the Center for Research and Development of Science and Technology Communication, said: Marketing technology plays an increasingly important role in the operations of all organizations and businesses, especially innovative startups.
The conference is an activity under the Project to Support the National Innovative Startup Ecosystem to 2025 (Project 844). In addition to training courses, Project 844 also has many activities such as: Pilot capital calling program for innovative startups in the field of Martech; Techfest Vietnam 2023 and Online exhibition on the Techfest 24/7 platform...
Explaining the concept of Martech, Dr. Vu Viet Anh, General Director of Thanh Cong Academy, Head of Martech Village (Techfest Vietnam) said: Martech's full name is Marketing Technology, a term used to refer to the combination of marketing and technology to achieve marketing goals for businesses.
Martech is a collection of solutions and technology platforms that serve businesses in the process of developing and building marketing strategies for products and services that integrate a series of communication channels.
According to Dr. Vu Viet Anh, effective application of Martech will help businesses create a better brand image, increase customer trust and satisfaction, thereby gaining more new customers and retaining old customers longer.
The Center for Research and Development of Science and Technology Communication signed a cooperation agreement with units to support the improvement of Martech technology application capacity in Vietnam.
Experts believe that Vietnam has great potential to develop Martech technology as Vietnam has an abundant workforce and a young labor structure, increasing internet penetration, booming e-commerce, and widespread digital transformation.
A survey by Facebook and Bain & Company also forecast that Vietnam will be the fastest growing e-commerce market in Southeast Asia by 2026, with a total value of e-commerce goods reaching 56 billion USD.
Therefore, units and businesses need to effectively apply Martech technology to seize development opportunities. At the same time, businesses need to develop strategies to exploit intellectual property and take measures to protect intellectual property in the online environment.
The birth of Martech marks the transition from traditional marketing to digital marketing, thereby posing many opportunities and challenges for businesses in keeping up with trends and improving the effectiveness of marketing activities.
According to experts, the Martech story is a synthesis of marketing, technology, and management. Marketers embrace technology to deliver compelling campaigns and “score” customer experiences. Technologists embrace the principles of user experience design and growth to create products that people love and share. Managers synthesize the myriad elements into a cohesive whole.
In the current technology trends, the explosion of artificial intelligence (AI) applications such as ChatGPT and OpenAI is not necessarily a threat to human resources, but even brings more potential jobs. Therefore, instead of being afraid of increasingly developing technology, businesses need to strongly master, invest and apply them appropriately, even in marketing.
At the conference, the Center for Research and Development of Science and Technology Communication signed a cooperation agreement with units to support the improvement of Martech technology application capacity in Vietnam./.
Source
Comment (0)