Cross-border exports are the foundation for promoting export potential in Vietnam.

Cross-border exports not only open up opportunities to access international markets but also create conditions for Vietnamese enterprises to build sustainable business cooperation relationships. Participating in e-commerce platforms such as Amazon not only helps enterprises reach international customers but also creates a favorable environment for establishing new partnerships, accessing resources and knowledge from advanced enterprises around the world.

The 2024 Cross-Border E-commerce Forum, co-organized by Amazon Global Selling and the Vietnam E-commerce Association (VECOM), emphasized the importance of these partnerships. This is an opportunity for Vietnamese businesses to learn from experience and better understand global e-commerce strategies and trends, thereby developing sustainably and effectively. In addition, platforms such as Amazon have also supported Vietnamese businesses in accessing technology, logistics management, payment security and real-time business performance monitoring. This helps businesses save costs and optimize processes, thereby quickly meeting the needs of the international market.

Cross-border exporting opens up opportunities for businesses to access international markets.

Removing difficulties and promoting export advantages in Vietnam

Vietnam’s export forms are becoming increasingly diverse and strong thanks to efforts to develop cross-border e-commerce. However, this industry also faces many challenges, such as lack of synchronization in policies, incomplete infrastructure, and information security issues. In particular, high-quality human resources are still scarce, making it difficult to promote and manage cross-border e-commerce.

Faced with this situation, the Vietnamese Government is implementing many strategies to promote exports, such as Decision 36/QD-TTg, approving the information infrastructure planning until 2030 and vision to 2050. These policies aim to build postal infrastructure, develop digital technology , telecommunications infrastructure and ensure information security.

At the same time, state agencies and organizations are also accompanying businesses to protect and build their brands when "planting flags" in international markets. Initiatives such as the Vietnam Online Export Support Alliance (VESA) were established to help small and medium-sized enterprises take advantage of cross-border e-commerce opportunities, while digitally transforming to maximize the potential of online exports.

There are still some difficulties for Vietnam's exports.

Focus on branding for cross-border shipping

In the context of exports becoming increasingly important to the economy , brand building has become a key factor helping Vietnamese enterprises conquer international markets through cross-border e-commerce. With the remarkable growth of cross-border e-commerce – expected to reach 28.4% per year from 2020 to 2027 – Vietnamese enterprises have a great opportunity to expand their sales reach globally.

However, to compete effectively, businesses need to invest in product quality, ensure international standards and at the same time promote brand recognition right from the start. This not only helps Vietnamese products stand out in the market but also builds a sustainable business foundation.

In addition, logistics development is indispensable to optimize the supply chain and meet the needs of cross-border transportation . The Vietnam Logistics Human Resources Development Association has conducted training programs for local units to ensure a smooth supply chain and improve transportation efficiency.

Building a brand for cross-border shipping

So what is Fulfillment? This is the process of managing and completing orders for customers, from warehousing, packaging to home delivery. This service plays an important role in the supply chain, helping businesses optimize operating time and costs. Fulfillment is often used by e-commerce companies to meet flexible and timely shipping needs. In the digital technology context, modern automated operating solutions such as Fulfillment by EFEX (FBE) are becoming a key factor for Vietnamese businesses to improve performance and reduce costs. With more than 10 years of experience and a team of 1,000+ logistics personnel worldwide, EFEX provides a comprehensive solution for cross-border e-commerce, including business registration, marketing, fulfillment and shipping.

With unlimited development potential, cross-border transportation is the key solution to bring Vietnamese products to the world, while promoting the national economy. However, to overcome obstacles in cost, time and transportation safety, businesses need to take advantage of this model to optimize logistics processes. In this way, Vietnamese businesses can proactively seize opportunities and affirm their brands in the international market.