Vietnam has the most potential milk brand in the world.

Surpassing many international giants, Vinamilk was honored by Brand Finance as the world’s most potential milk brand, with the brand strength index at the highest level – outstandingly excellent. What helped this brand create a miracle?

Vinamilk is ranked AAA+ brand: Affirming Vietnam's position in the world dairy industry

Headquartered in London (UK), Brand Finance is the world's leading independent brand valuation consultancy and is present in 27 countries and territories. With a global network and extensive expertise, it plays a pioneering role in setting international standards for brand valuation, trusted by businesses, investors and management organizations worldwide.

According to the “Food & Drink 2025” report recently published by Brand Finance, Vinamilk continues to be the only Southeast Asian brand to be included in the Top 10 most valuable dairy brands globally, thereby consolidating its position as a regional representative on the world nutrition map. Vietnam – thanks to Vinamilk’s outstanding contribution – rose to 5th place and accounted for 5.8% of the total global dairy brand value, surpassing both the US (4.1%) and Finland (4.5%), countries with a long history in the food industry.

The presence of Vinamilk has brought Vietnam into the Top 5 countries with the highest contribution to the value of the global dairy industry (Source: Brand Finance).

Notably, Vinamilk is considered the most potential dairy brand in the world in 2025, with a ranking that is much higher than the "giants" from China and India. This is the 4th year that Vinamilk has been in the Top 3 most potential dairy brands in the world since this ranking was announced. This ranking is based on strategic indicators such as the level of customer willingness to introduce the brand, the ability to accept higher prices, the trust of financial experts and long-term growth potential.

Vinamilk is considered the leader in brand potential in the dairy industry, surpassing the world's leading names (Source: Brand Finance).

This is also the first year Vinamilk has been ranked AAA+, the highest level on the brand strength scale - showing an extremely strong brand, capable of maintaining and expanding market share, awareness, trust, and profitability superior to competitors. This ranking is on par with the dairy giants of India and Finland and higher than many leading names from Europe or the US. This has helped Vinamilk rise significantly on the world food industry map, the only representative of Vietnam in the Top 30 most valuable brands.

Regarding the Brand Strength Index (BSI) - the basic index to calculate brand value according to Brand Finance's method, Vinamilk is recognized in the Top 5 food brands with the highest brand strength index in the world in 2025.

“A well-managed brand not only delivers measurable value in attracting and retaining customers, but also enhances talent attraction, investor confidence and organizational agility. In today’s marketplace, a strong brand is not just an asset – it is a survival strategy,” said David Haigh, Chairman and CEO of Brand Finance.

Continuously raising standards – The secret to helping Vinamilk increase sustainable brand strength

For brands at the top of the global rankings, a ranking cannot be the result of a short-term communication campaign. In Vinamilk’s case, the core element lies in a consistent philosophy for nearly five decades: not compromising on quality – and especially in the last two years, this philosophy has been upgraded to a comprehensive “constantly raising the bar” strategy.

One of the clearest demonstrations of this vision is the launch of the “white revolution” as well as the orientation of developing a farm system according to international standards, aiming to be self-sufficient in fresh milk materials since the early 90s. Up to now, Vinamilk has managed the leading dairy herd in the region, with more than 130,000 cows cared for according to European Organic and Global SLP standards. This system not only ensures the quality of input milk but also helps Vinamilk maintain a stable supply capacity, with an output of more than 1.1 million liters of high-quality fresh milk per day.

The system of 15 farms meeting European Organic and Global SLP standards is the foundation that helps Vinamilk proactively source high-quality raw materials (Photo: Minh Anh).

Along with the comprehensive repositioning in 2023, this national brand also sets itself the goal of setting unprecedented standards in Vietnam. The main product lines are continuously improved with world-leading technology: dual vacuum technology to create "fresh lock" milk products (retaining the original fresh taste) Vinamilk Green Farm, super microfiltration technology to create high protein - rich in calcium - low fat and lactose-free products, or the first 6 HMO powdered milk product in Vietnam. This is not only a product innovation, but also contributes to raising nutritional standards in the market, creating motivation to promote other businesses in the industry.

By making efforts to bring world-leading standards to Vietnam, Vinamilk contributes to raising domestic nutritional standards (Photo: Minh Anh).

The recent market situation also strengthens Vinamilk’s advantage. When consumer confidence is affected by counterfeit and poor quality products, brands with strict control systems from farms, factories to distribution as well as quality verified by prestigious international organizations become the priority choice. This is also how Vinamilk maintains consumer trust and loyalty – a factor that Brand Finance highly values when scoring BSI.

Not stopping at core quality, Vinamilk also shows flexible adaptation to new consumer trends, especially the trend of personalizing consumer needs. The product portfolio is continuously expanded to serve specialized customer groups: from gelato ice cream for the high-end segment, Vinamilk Green Farm Greek high-protein yogurt and HAYDAY carbonated kombucha tea for young people who prefer a healthy lifestyle, or 9-nut milk and high-calcium soy milk for health-conscious customers.

New products launched to meet the increasingly "personalized" needs of consumers (Photo: Minh Anh).

Financially, Vinamilk has maintained a steady growth rate, both strengthening its domestic competitiveness and expanding its international market. Its presence on major retail platforms such as Amazon in the US not only generates revenue, but also increases brand coverage in demanding markets.

Ultimately, the sustainable development strategy is a “long-term lever” that helps Vinamilk score points with consumers. Investing in the circular economy , environmentally friendly packaging and efforts to expand “carbon sinks” not only strengthen the brand’s responsible image, but also create loyalty among environmentally conscious customers – a growing consumer trend globally.

NL

Source: https://baothanhhoa.vn/viet-nam-co-thuong-hieu-sua-duoc-danh-gia-tiem-nang-nhat-toan-cau-258530.htm