Vinamilk pioneers in meeting the new 'Tailor-Made Nutrition' needs of Vietnamese consumers

Vinamilk Green Farm affirms its pioneering position in the race to lead consumption trends with a new milk line, opening a unique path: Smart nutrition - fine-tuned to your liking.

According to recent studies, a large segment of consumers tend to be interested in personalization in products, especially “personalized nutrition”.

According to research from global nutrition company Glanbia Nutritionals, Gen Z and Gen Alpha want food and drinks that are customized to their individual needs, from flavor, ingredients to benefits. Synergy Taste (a global flavor manufacturer and supplier, headquartered in the US) also predicts that by 2025, personalized nutrition will become the new standard in the nutrition industry.

No more “one size fits all” story

The reason why young consumers pay attention to the above factors is because of the convenience and flexibility, helping them easily adjust their daily menu according to their preferences, in line with the rapid, increasingly personalized and scientific trend of consumers in recent decades. This trend also received a positive response from progressive consumers in Vietnam.

Quoc An (25 years old, office worker) shared: “My friends and I are becoming more and more strict when choosing nutritional products, because everyone wants what we put into our bodies to be truly suitable for our body's needs. After work, I often have a strict exercise regimen to maintain my health and figure. In addition to eating well, I often drink milk, and prioritize low-fat but protein-rich milk so that my efforts in exercising and maintaining my weight are not in vain.

Most young consumers today are very interested in personalization in the products they consume every day.

Faced with increasingly smart and constantly changing consumer trends, fresh milk brands must "race" to catch up with the trend. Not only stopping at providing nutrition, fresh milk is now also personalized to the maximum - from diverse formulas, optimal ingredients to "smart tailor-made" versions suitable for each customer group. In this race, innovation is not just a choice, but a must for brands to maintain their position and accompany the new generation of consumers.

Vinamilk Green Farm high protein - pioneer in raising consumption standards

Always a pioneer in breakthrough initiatives for consumer health, Vinamilk - a "giant" in the dairy industry for nearly 50 years - has launched a line of high-protein, low-fat milk made entirely from fresh milk. This product is considered a new "vedette" for the modern and progressive generation of consumers - applying leading European microfiltration technology provided by Tetra Pak, extracting nutrients using micro-filters at the molecular level to help keep protein, calcium and fat content at a balanced level. Specifically, each 250 ml box of Vinamilk Green Farm high-protein milk provides 12.5 g of protein - 65% higher than Vinamilk Green Farm sterilized whole fresh milk - while increasing calcium by 30% and reducing fat by 60%, meeting the needs of consumers with strict diets such as pregnant mothers, dieters, people with special physical conditions, and those who want to control their weight and figure.

On the other hand, microfiltration technology also allows the removal of lactose from milk, making the product accessible to people with digestive systems sensitive to lactose.

Vinamilk Green Farm high protein is the first product to apply microfiltration technology from Europe (Tetra Pak).

Not all fresh milk is the same, Vinamilk Green Farm has proven its "talk is action" spirit by raising nutritional standards through advanced technology, meticulousness in each production stage and the ability to deeply understand the needs of consumers. Vinamilk Green Farm high protein is considered a powerful nutritional companion for modern consumers in the process of sustainable and scientific health care.

NL

Source: https://baothanhhoa.vn/vinamilk-tien-phong-dap-ung-nhu-cau--duong-may-do-moi-cua-nguoi-tieu-dung-viet-268271.htm