"Pickup King" Ford Ranger reduced by nearly 60 million, consolidating its leading position

In August 2025, Ford Vietnam launched a strong promotion for the Ranger pickup line with a discount equivalent to 100% support for registration fees.

Video : Review of Ford Ranger XLS 2025 through a surreal perspective

Accordingly, customers who buy a Ford Ranger in August 2025 will enjoy a discount promotion policy equivalent to 50% to 100% support for registration fees, depending on the version. This is a significant incentive considering the current registration fee rate for pickup trucks is 6% of the vehicle value.

Specifically, the Sport (VND864 million) and Wildtrak (VND979 million) versions are discounted by 100% of the registration fee, thereby reducing the Ranger's on-road price by VND52 million and nearly VND60 million, respectively. The XLS 4x2, XLS 4x4 and Raptor versions receive a reduction equivalent to 50% of the registration fee, helping customers save from VND20 to VND39 million.

"Pickup King" Ford Ranger reduced by nearly 60 million, consolidating its leading position.

Ford Ranger is currently one of the best-selling car models in the Vietnamese market and has continuously led the sales of the pickup segment for a long time. At the end of the first 6 months of 2025, with 7,785 vehicles sold, holding nearly 69% of the pickup segment market share, Ranger once again affirmed its unshakable position in the sales race.

The success of Ford Ranger in the Vietnamese automobile market comes from a carefully calculated product strategy and consistent implementation over many years. More clearly, Ranger has the advantage of being the only pickup model that is sold in parallel with both domestically assembled and imported versions. This not only helps optimize production costs but also creates flexibility in supplying products to the market.

The success of Ford Ranger in the Vietnamese market comes from a carefully calculated product strategy and consistent implementation over many years.

Along with that is the most diverse and rich series of versions in the segment, from the standard version for commercial needs to the high-end versions serving individual customers. This strategy helps Ranger reach many customer groups with different needs and budgets.

With such an overwhelming market share, every price reduction move by Ranger puts significant pressure on competitors, forcing them to consider adjusting their business strategies to maintain competitiveness. This could lead to a price reduction race across the entire segment, directly benefiting consumers.

Source: https://khoahocdoisong.vn/vua-ban-tai-ford-ranger-giam-gan-60-trieu-cung-co-vi-the-dan-dau-post2149045563.html