Authenticating listings helps protect property seekers from fake news

VTV.vn - The situation of fake news and inaccurate information is spreading on real estate news channels.

This situation not only wastes the resources of home seekers, but also negatively impacts transparency, eroding market confidence.

Challenges from fake news and virtual news in the real estate market

Fake news and virtual news on real estate news channels cause many negative consequences for the real estate market. The trust of people looking for real estate is reduced when they often have to face inaccurate information, false images, and even sophisticated scams.

A typical case is that of Mr. Dang Dinh Thang (Go Vap Ward, Ho Chi Minh City) - a person looking to buy land with the intention of building a house after many years of renting. In early 2025, according to information on a real estate classifieds page, Mr. Thang contacted the person posting the ad to make an appointment to see a plot of land in Thanh Loc Ward, old District 12. However, when meeting, after a while of consulting and committing to beautiful land at a cheap price to convince the customer to agree to pay a deposit, this person took Mr. Thang in a car to see a project in old Long An , instead of the land in District 12 as initially introduced.

" After that reluctant trip to see land in the suburbs, every time I saw an ad for land in a good location at a good price, I wondered if it was fake news . It's hard to filter information and feel secure when looking for real estate online ," Mr. Thang shared.

Not only those looking to buy real estate but also renters often face fake news. On classifieds, news sites or social networking groups, it is not uncommon to see room rental ads with pictures of spacious, clean rooms, attractive prices. However, when people who want to rent come to see the room in person, the actual room is completely different in area, interior condition, and space.

Fake news and virtual news cause loss of time and effort when real estate seekers have to filter information, travel to see properties that are not true to reality, causing confusion and preventing buyers from accessing accurate information. More seriously, buyers risk losing their deposit or buying a "ghost" project with legal problems. Fake news is also the cause of broken trust in the market, causing users to gradually lose trust in information posted for sale and rent on news posting platforms.

Authentic news – a shield to protect real estate seekers, increasing transparency in the market

In order to minimize fake news and virtual news, the Batdongsan.com.vn platform has developed the Authentic News feature, helping searchers avoid wasting time on false posts, while also supporting posters to improve their reputation.

Authentic news are posts that have undergone a strict checking and verification process by Batdongsan.com.vn's team of censors, ensuring the accuracy and transparency of the information.

Authentic news on Batdongsan.com.vn helps to minimize fake news and virtual news.

For listings, verification criteria include requiring sellers to provide a copy of the red book/pink book to verify the ownership and legal status of the property. Images and descriptions in the listing are compared with the red book/pink book and actual video of the property, along with location and time to ensure consistent and accurate information. The address on the listing must match the information on the legal documents and coordinates of the images and videos provided. Finally, the listed price is checked to be within the average price range of the local market, based on survey data from Batdongsan.com.vn.

For rental listings, verification criteria focus on ensuring that the property images and features described in the listing are realistic. The rental price is also verified to be within the average market price range.

After the review process, if the information matches, the post will be labeled "Verified" for a period of 45 days. After this period, if the property has not been traded, the poster can easily "Renew Verification" to ensure the information is always updated.

In particular, verified posts are still under continuous supervision through Batdongsan.com.vn's strict monitoring and handling mechanism. If any post is reported as violating regulations, false or showing signs of abnormality, the moderation department will immediately remove the verification label and re-verify. In case the poster cannot verify the reported information, the post will be deleted from the system.

Not only a feature to support users, Authentic News on Batdongsan.com.vn is also a commitment to improving the quality and transparency of the real estate market. By providing a reliable solution to verify information, Batdongsan.com.vn continues to affirm its position as the No. 1 real estate technology platform in Vietnam, constantly creating value and protecting the rights of users. Batdongsan.com.vn's serious investment in people and technology is a solid foundation, contributing to building a more professional, transparent and safe real estate market for all participants.

To experience modern real estate technology and access a lot of authentic information, users can download the Batdongsan: Buy & Sell & Rent app for free here.

Source: https://vtv.vn/xac-thuc-tin-dang-giup-bao-ve-nguoi-tim-kiem-bat-dong-san-khoi-tin-gia-100251107073343993.htm