Who dominates the Lunar New Year music market?

The Lunar New Year music market is bustling towards the end of the year, with many singers competing with brands through collaborative projects. Bui Cong Nam is in high demand for Lunar New Year music, with 7 out of 10 of his music videos being the most discussed on social media platforms.

Leverage the charm of your older brothers.

Market Tet music Rumors started circulating in November 2024, but as the Lunar New Year of the Year of the Snake approached, artists released many exciting new products. Most of these were collaborations with brands, promoting products while incorporating messages about family reunions, love, and reflections on the past year.

According to YouNet Media – a social media measurement platform – discussions about the Lunar New Year music market increased by 60% compared to the previous week, as brands stepped up their marketing campaigns.

SOOBIN's "Đi để trở về9" (Go to Return 9) is the most viral Lunar New Year music video on social media to date.

Many products have been released but haven't really become a hit. The music video that's been highly anticipated recently is... Go away to come back. "9," a collaboration between SOOBIN and songwriter Tien Cookie, is the most successful music video for Tet (Vietnamese Lunar New Year) recently, but it hasn't yet surpassed the two hit songs. Go away to come back. The male singer released 1 and 2 eight years ago.

On YouTube, Tet-themed music videos are scattered across the trending list, but still have to cede the top spot to... Rebirth Tung Duong's song, which has gone viral on TikTok, shows no signs of cooling down.

Leveraging the appeal of artists from the two hit shows "Brother Overcoming a Thousand Obstacles" and "Brother Says Hi," brands have exploited this to create unique collaborations. Bui Cong Nam, Jun Pham, Phap Kieu, Rhymastic, Soobin… are all talented artists, big brothers whose works are targeting the Tet music market this year.

My brother, a talented artist, contributed to the explosion of Tet music this year.

More specifically, five talented individuals My brother overcame countless obstacles. ST. Son Thach, Jun Pham, Bui Cong Nam, BB Tran, and Kay Tran have released new music products. The Lunar New Year is at its peak . Audiences were surprised when a Vietnamese music group debuted in a Lunar New Year music project for the first time. This was unexpected for many, as they were looking forward to the music the artists had showcased in the "Brother" show, but it turned out they chose to sing Lunar New Year songs instead.

Is this talented artist dominating the Lunar New Year music market?

In the top 10 viral Tet Music Videos measured from December 1st to January 8th, songs featuring Bui Cong Nam occupied 7 positions, including the music video. Tet is comforting, this Tet my child is all grown up, Coming home is healthy, Tet is so much fun, Tet is the best, Coming home is Tet 2 and Tet at home is the best Tet 2. Discussions on these topics are gaining momentum on social media platforms such as Facebook, TikTok, YouTube, etc.

Many viewers call the musician a "hit maker for Tet music" for his impactful performances during the Tet season. Previously, Bui Cong Nam was known through the Sing My Song 2016 program, but hadn't truly broken through. In reality, Bui Cong Nam's name is more closely associated with businesses, as he is frequently chosen by brands to collaborate on Tet-themed music.

Bui Cong Nam is behind the soundtrack for Tet (Lunar New Year) advertising campaigns.

It wasn't until his participation in the TV series "Brother Overcoming a Thousand Obstacles" that Bui Cong Nam gained attention as a songwriter and performer. Many viewers are now realizing that the advertising songs they encounter during Tet (Lunar New Year) were all written by Bui Cong Nam, such as... What have you been doing this past year? Suddenly, it's Tet (Lunar New Year), and this Tet I'll be coming home...

Thanks to the popularity of the game show, Bui Cong Nam is busy releasing his 2025 Tet (Lunar New Year) music collection. YouNet Media reports that nearly 40% of this year's Tet music videos feature the 1993-born musician.

Bui Cong Nam's songs are mostly filled with a positive atmosphere, whether they are happy or sad. The lyrics and melodies are easy to remember and catchy, making people want to listen to them again and again, which is something Bui Cong Nam has been successful with in his works.

"Going home for Tet, casting aside all worries/ Difficulties and hesitations/ Let's rest and not think about it/ The past year has seen many things not go as planned/ But it's okay, we won't be discouraged/ Just going home makes everything disappear" - Excerpt from the song Going home means Tet 2 Published by Bui Cong Nam 12 days ago.

Not only does Bui Cong Nam compose and produce these songs, but he also performs them. Pouring his energy into the Tet (Lunar New Year) music market, the musician has left fans wondering where he gets the energy and ideas to produce such a high-yield output.

Along with Bui Cong Nam, Den Vau is expected to bring a fresh flavor to the Lunar New Year music race. The rapper "teases" his music. Home flavor Full of the flavor of the year-end days, the atmosphere of family reunion: "I couldn't come home this time, it's because of life, Mom, please don't be angry. Love can't be wrapped up, I've booked a private jet to ship it to your house." In previous Tet seasons, the male rapper always had "viral" products, typically Go home. There's no need to panic.

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