A wide variety of Vietnamese products
These days, at the Thuy Huong Production, Business and Service Cooperative (Kien Thuy commune), rice milling and packaging machines are operating continuously. Ms. Nguyen Thi Ha, Director of the cooperative, said: Anticipating market demand during Tet (Lunar New Year), the cooperative proactively prepared early on in selecting seeds and allocating planting areas to ensure production meets the planned targets.
For the Lunar New Year of the Horse (Bính Ngọ), the cooperative has prepared approximately 7 tons of Thai Binh sticky rice, golden flower sticky rice, and 10-15 tons of ST25 and Ngoc 9 rice to meet consumer demand, for making cakes, and for gifting. Notably, all of the cooperative's products are organically grown, meeting VietGAP standards, gradually establishing its reputation in the market. From October, the early rice crop is harvested, processed, and packaged to be ready for the Tet market.
Not stopping at rice production, Thuy Huong Cooperative also collaborates in growing and purchasing potatoes, cabbage, and cauliflower, which are in high demand during Tet (Lunar New Year). With a concentrated cultivation area of nearly 3 hectares and a network of guaranteed purchases from local farmers, the cooperative is making a significant contribution to ensuring a supply of fresh, safe vegetables for the city market during the peak days at the end of the year.
At Huong Bien Fish Sauce Trading and Service Company Limited, preparations for the Lunar New Year holiday began months in advance. Ms. Pham Thi Hong Khanh, the company's director, stated: "All of Huong Bien's products are fermented and aged for 12-15 months, then transferred to purification tanks to create the concentrated fish sauce. With a traditional fermentation process combined with strict quality control, this year's Lunar New Year batch is considered to have high protein content, clear color, mild saltiness, and a naturally sweet aftertaste."
Along with investing in quality, the company focuses on improving packaging, labels, and applying QR codes for traceability, helping consumers easily identify genuine products. "Our goal is not only to serve the local market, but also to expand to neighboring provinces, taking the traditional Hai Phong fish sauce brand further in the increasingly competitive environment," Ms. Khanh added.
In the final weekends of December, the year-end shopping market is heating up. At AEON Mall Le Chan (Hai Phong), the shopping atmosphere is more bustling, with many promotions and discounts lasting for several days. Ms. Trinh Thi Trinh from Ngo Quyen ward shared: “I've noticed that Vietnamese goods have changed a lot in recent years, from design to quality. Going to the supermarket now, you see domestic products everywhere, very diverse and just as beautiful as foreign goods. The prices are reasonable, and we feel confident about the origin, so my family almost always buys Vietnamese products.”
The market is stable.
In terms of distribution, Vietnamese goods are clearly demonstrating their advantage on supermarket shelves. According to Ms. Vu Thi Sen, Director of GO! Hai Duong Supermarket, the system plans for Tet (Lunar New Year) very early each year. Starting in September and October, the supermarket works with and signs agreements with suppliers to proactively secure supplies and prices.
For the Lunar New Year of the Horse 2026, GO! expects a 6% increase in merchandise compared to the previous year, with over 90% being Vietnamese-made goods, focusing on the mid-range and upper-mid-range price segments. The total number of items available for Tet at GO! is approximately 20,000 products. "People are increasingly prioritizing Vietnamese goods, from confectionery, jams, and spices to household items. Domestic brands like Kinh Do, Huu Nghi, Bibica… along with many local specialties are increasingly being chosen by consumers," said Ms. Vu Thi Sen.
At Lan Chi Mart supermarket - Kinh Mon branch, Mr. Hoang Ngoc Sang, branch director, said that the unit expects high growth for this year's Tet shopping season, with the food sector alone projected to increase by about 20%. Currently, more than 90% of the goods in the supermarket are Vietnamese products.
One of the highlights of the recent surge in popularity of Vietnamese goods is the Tet gift basket market. According to some supermarkets, sales of traditional gift baskets are expected to increase by 30-40% compared to the previous year.
Gift baskets mainly consist of confectionery, wine, beer, soft drinks, and Tet jam, with prices ranging from 400,000 to 1,000,000 VND per basket, suitable for the income of most consumers. In addition, many businesses are adding gift sets for ancestral worship and health gifts such as bird's nest and herbal tea, offering new choices for customers and largely featuring Vietnamese products.
The market during the Lunar New Year of 2026 in Hai Phong shows that Vietnamese goods are dominating. The proactive approach of cooperatives and manufacturing enterprises, the widespread distribution network, and numerous market stabilization policies are creating an important foundation for Vietnamese goods to continue asserting their position. Above all, consumer confidence is the "key" to helping Vietnamese goods maintain their market share in their home market.
According to the city's Department of Industry and Trade, Hai Phong currently has approximately 342 markets, 14 shopping centers, 34 supermarkets, and thousands of convenience stores and grocery stores distributed throughout the city. Goods in supermarkets and convenience stores are rotated every 1-7 days, ensuring a continuous supply. Many promotional programs and consumer stimulus initiatives are also implemented.
Source: https://baohaiphong.vn/hang-viet-phu-song-thi-truong-tet-529274.html
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