'Our Song' and VPBank's Brand Emotional Touchpoint

Creating value and prosperity for our customers.

Airing since the end of August, the program Our Song Vietnam has become a phenomenon in Vietnamese entertainment. From its very first episode, the program achieved top ratings on television and became a "must-watch" playlist on digital platforms such as YouTube and TikTok.

VPBank is the official sponsor of the Our Song Vietnam program.

Our Song Vietnam quickly captured the hearts of the audience with its explosive, unexpected moments that touched the emotions of millions of viewers. The program brought together a lineup of legendary figures in Vietnamese music such as Thanh Lam, Thu Minh, Quang Linh, Thanh Ha, Ngoc Anh, Hoang Hai, Luong Bich Huu, and Mai Tien Dung. Accompanying these veteran artists were the rising stars of Vpop, including Orange, Vu Thao My, LyLy, Pham Anh Duy, Phan Duy Anh, Duong Edward, Lam Bao Ngoc, and OgeNus.

According to the rules, 8 veteran artists team up with 8 younger artists, forming 8 pairs to perform together, bringing legendary songs back in a fresh way, embodying the spirit of the new generation. After 6 nights of performances, the program will select the 3 teams with the highest number of votes to advance to the grand finale.

Our Song Vietnam offers audiences beautiful and emotionally uplifting musical experiences.

At Our Song, Vietnamese audiences were treated to top-notch, professional vocal performances and vocal techniques from artists of multiple generations. The beautiful, powerful voices of veteran artists will "ignite" Gen Z's energy and revive super-hit songs from the past, bringing audiences moments of exhilaration, visual and auditory delight.

"Our Song," produced by entertainment mogul Dong Tay Promotion, boasts a grand investment in stage design, music, and fashion, imbued with a "Back to the Future" theme. Talented young director Duong Mai Viet Anh transforms the stage with stunning visuals. Accompanying this journey of reviving "super hits" is music director Khac Hung, breathing new life into captivating and surprising hits. Stylist Nam Phung creates a collection of classic fashion pieces, giving the artists a distinctive and impressive look. Furthermore, MC Tran Thanh is not only the host but also a storyteller, connecting generations and acting as a catalyst for the sublime performances on the Our Song stage.

Contributing to bringing Our Song closer to Vietnamese audiences is the main sponsor, Vietnam Prosperity Commercial Bank (VPBank).

“VPBank chose to partner with 'Our Song' with the desire to enhance prosperity, helping Vietnamese music lovers enjoy timeless melodies and reconnect with their idols through familiar love songs that are now presented in attractive and captivating new arrangements. Through 'Our Song,' VPBank aims to connect with and provide customers with access to various payment card services and products tailored to the needs of each generation, contributing to increased financial prosperity for each individual,” a VPBank representative shared.

Connecting customers with card products for all generations.

“Our Song” extends the series of large-scale cultural and artistic events sponsored by VPBank, aiming to evoke beautiful emotions, connect people, and spread humane and happy values. The collaboration between VPBank and Dong Tay Promotion through the “Our Song” program has created a boost, increasing brand engagement and connection between the bank and its audience. Although operating in two different fields, VPBank and Dong Tay Promotion find common ground, both prioritizing creativity and seriousness in creating unique, multi-generational products, and using audience and customer satisfaction as a measure of quality. The “Our Song” show is a high-level artistic product, a meaningful spiritual gift for music lovers of all ages from 18 to 50.

anh 3.jpg — VPBank's featured card lines

VPBank is a leading bank in the industry in terms of retail banking and a pioneer in diversifying financial payment solutions suitable for all generations. This is especially true for its credit and debit card product lines. These versatile cards meet the needs of all segments, bringing prosperity to customers. For the high-end customer segment aged 45-55, the Mastercard Diamond World and Diamond World Lady cards offer upscale experiences with exclusive benefits and superior advantages in shopping and dining.

For the Millennials segment (30-45 years old), VPBank offers several attractive card lines such as the StepUp credit card, notable for its diverse design for online spending; the Flex Card 2-in-1, allowing customers to flexibly choose their spending source from a credit limit or payment account, flexibly select discounted product categories, and earn points up to 15% of their spending. The VPBank Prime card stands out with its design reflecting Vietnamese culture, depicting landscapes from the three regions: North, Central, and South. It also offers unlimited cashback, allowing customers to freely express their individuality with every tap of the card. For Gen Z customers, the VPBank JCB Z card is designed with a 10% cashback offer across product categories linked to young people's consumption habits: food and beverage, entertainment, fitness, and transportation.

As a leading bank in Vietnam, VPBank is striving to become a world-class bank, continuing to make a unique mark. The green-clad bank also constantly endeavors to be a partner, providing cultural and artistic products and multi-generational cards with many distinctive privileges for customers and the community.

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