The Brand Problem and the Solution from Intellectual Property

With a total of 99 registered trademarks, of which 90 have been granted protection certificates at the Department of Intellectual Property, maintaining the reputation and value of these “intangible assets” is extremely important for the economic development of Lam Dong province.

Certified brands “Da Lat - Miraculous crystallization from the good land”

Change subject

According to statistics from the Department of Science and Technology, Lam Dong is currently managing a large amount of intellectual property assets from 3 former localities, including Lam Dong (old): 47 trademarks (39 have been granted certificates); Dak Nong (old): 12 trademarks (11 have been granted certificates) and Binh Thuan (old): 40 trademarks (all have been granted certificates).

However, the rearrangement of administrative units and the reorganization of local governments according to the two-tier model have changed the ownership and management of these protection certificates. The previous regulations on trademark management and maps of certified areas are no longer suitable. In this situation, the Department of Science and Technology of the province promptly issued a document to review, compile statistics and propose solutions to ensure that these community brands are not "broken" during the transition process.

According to Mr. Tran Huu Thanh Nha - Head of the Department of Technology and Innovation, Department of Science and Technology, to solve the problem of changing ownership, the Department of Science and Technology has proposed suitable solutions for each type of trademark. Specifically, for certification trademarks owned by the old district level: Proposing to transfer ownership to the People's Committee of communes with large production scale, located in the established geographical area. This is a strategic step to delegate management rights close to actual production, helping people and local authorities directly participate in protecting and developing the brand. In the case of products distributed in many communes, a central commune will be chosen as the main owner, while other communes will be co-owners. This ensures connectivity and synchronization in management.

Mr. Tran Huu Thanh Nha also gave a practical example: Regarding the brand "Da Huoai durian", based on the planting area and product output, the People's Committee of Da Huoai district (old) proposed to assign Da Huoai 2 commune as the main owner; at the same time, Da Huoai and Da Huoai 3 communes are co-owners; The brand "Cat Tien rice" will be assigned to Cat Tien commune as the direct owner.

Promoting the brand "Da Lat - Miraculous crystallization from the good land"

Particularly for brands with a wide range of certification, related to many products and locations, specifically the certification brand "Da Lat - Miraculous crystallization from the good land", the Department of Intellectual Property granted a Certificate for product groups: Vegetables, flowers, Arabica coffee and agricultural tourism , with the certification area including: Da Lat, Lac Duong, Don Duong and Lam Ha; previously, the Provincial People's Committee assigned the People's Committee of Da Lat City to be the owner and manager of this brand. However, after the reorganization of the administrative unit, Da Lat City is no longer a district-level administrative unit; assigning management to a ward will not ensure geographical representation and will be difficult to meet the requirements of quality control and origin of products. Therefore, in the coming time, the Department of Science and Technology plans to advise the Provincial People's Committee to assign a specialized agency under the province with sufficient functions and capacity to perform quality control to be the subject of management of the certification brand.

Tight and effective management

According to the provisions of the 2009 Law on Intellectual Property, the Department of Agriculture and Environment of Lam Dong province is a specialized agency under the Provincial People's Committee, with the function of advising on state management of agriculture, quality and food safety for agricultural products. At the same time, it does not directly produce or trade related products. Therefore, this Department has the legal conditions and professional capacity to be the owner of the certification mark; organize the implementation of quality certification for organizations and individuals whose products are within the scope of certification; control product quality; build management tools and develop sustainable brands in the coming time.

Voco Import Export Trading Company Limited (Lam Dong)

Particularly for the product group "Agricultural tourism" within the scope of the above-mentioned certification mark, the Department of Science and Technology plans to advise the Provincial People's Committee to assign the Department of Culture, Sports and Tourism as the management unit, implementing the granting of the right to use the certification mark for organizations and individuals that meet the regulations in the Regulations on management of certification marks, in order to ensure the proper functions and expertise of each agency in brand development.

It can be said that the merger of administrative boundaries poses many challenges, but it is also an opportunity to reorganize the management apparatus, creating a tighter and more effective system. Proposals from the Department of Science and Technology show the initiative of local authorities in protecting intellectual property assets, maintaining the reputation and value of typical brands. This not only helps people feel secure in production but also opens up a new direction for the sustainable development of local products in the context of deep integration.

Source: https://baolamdong.vn/bai-toan-thuong-hieu-va-loi-giai-tu-so-huu-tri-tue-389239.html