Nguoi Lao Dong Newspaper reaches more than 30 million MoMo users

On the afternoon of May 12, Nguoi Lao Dong Newspaper and MoMo Financial Technology Group held a signing ceremony for a cooperation agreement with the theme "Developing digital content - Spreading human values". Accordingly, news from Nguoi Lao Dong Newspaper will officially appear on the MoMo financial super app. Users can update information super fast; send feedback - connect directly with the editorial office simply; integrate social networks...

Bringing news closer to the community

The "handshake" with MoMo is an important step in the digital transformation journey of Nguoi Lao Dong Newspaper, contributing to bringing official news closer to the community - especially the dynamic young generation who love technology.

The electronic newspaper Nguoi Lao Dong is officially available on the financial super app MoMo. Photo: HOANG TRIEU

Through this partnership, readers can access official news right on the MoMo super app quickly and conveniently. The online newspaper Nguoi Lao Dong will be displayed directly on the interface of the MoMo app - where users are familiar with activities such as payment, shopping, money transfer and entertainment. News is now right in the palm of your hand, without having to open a browser or perform complicated search operations.

Journalist - Dr. To Dinh Tuan, Editor-in-Chief of Nguoi Lao Dong Newspaper, speaking at the cooperation signing ceremony. Photo: HOANG TRIEU

In addition, buying printed newspapers, buying electronic newspaper packages (PDF), registering for VIP membership or participating in newspaper programs and events has also become simpler thanks to the QR code scanning feature for payment on MoMo - fast, safe, no manual operations required. Readers can also connect to the social network ecosystem of Nguoi Lao Dong Newspaper to follow and share useful information...

At the signing ceremony, journalist - Dr. To Dinh Tuan, Editor-in-Chief of Nguoi Lao Dong Newspaper, said that Nguoi Lao Dong Newspaper is the press agency of the Ho Chi Minh City Party Committee, with nearly 50 years of establishment and development. Throughout that journey, the newspaper has always strived to innovate to excellently complete the task of propagating the Party's guidelines, policies and laws of the State to the people; at the same time, providing fast, accurate, humane and reliable information to readers at home and abroad.

Mr. Nguyen Ba Diep, co-founder of MoMo, shared at the signing ceremony. Photo: HOANG TRIEU

In recent years, digital transformation has become an inevitable trend of modern journalism. Nguoi Lao Dong Newspaper identifies this as a vital direction. "We not only invest in developing technology infrastructure and digital platforms, but more importantly, change the mindset of journalism - focusing on readers, reaching readers on all platforms. With that orientation, bringing Nguoi Lao Dong Newspaper to the MoMo platform - a super application with more than 30 million users - is the next step in the digital transformation journey. This is not only a new access channel but also an environment for spreading authentic and accurate information, getting closer to the community - especially young readers, the business community and technology users" - emphasized journalist - Dr. To Dinh Tuan.

About 5 years ago, when the concept of digital transformation in Vietnam was still relatively new, the Party Committee of the Lao Dong Newspaper issued a resolution on digital transformation. "We determined that if not now, then never. To transform digitally, we must first change our awareness; then improve our knowledge, and then start moving step by step. And we have done that for the past 5 years, constantly innovating, creating, and taking advantage of every opportunity. Up to now, the entire digital ecosystem including the online Lao Dong Newspaper and the newspaper's 21 social media channels has recorded a total of more than 3.6 million visits/day. This is a fairly high number in the journalism community in Ho Chi Minh City and the whole country" - Editor-in-Chief of the Lao Dong Newspaper shared.

Forming a healthy information ecosystem

Mr. Nguyen Ba Diep, co-founder of MoMo, expressed his honor and pride to accompany Nguoi Lao Dong Newspaper - one of the leading prestigious newspapers in Vietnam - on the digital transformation journey, bringing official information closer to the people.

The appearance of Nguoi Lao Dong Newspaper on the MoMo platform not only expands another news access channel for tens of millions of users but also contributes to the common goal of building a digital society - where everyone can access information conveniently, safely and reliably.

In the current context of multi-dimensional information, spreading accurate content, verified by major press agencies, is extremely necessary. "MoMo wishes to become a bridge between revolutionary journalism and the people, especially the young generation - those who regularly access information through technology platforms. The cooperation with Nguoi Lao Dong Newspaper not only promotes the digitalization of journalism but also contributes to building a healthy information ecosystem, contributing to raising awareness and understanding of society" - Mr. Nguyen Ba Diep emphasized.

According to Mr. Nguyen Ba Diep, MoMo is committed to continuing to closely accompany media agencies as well as state agencies and organizations in promoting digital transformation, especially promoting the application of technology, to bring official information closer to people quickly, accurately and conveniently.

This is also a step to concretize the spirit of Resolution No. 57-NQ/TW dated December 22, 2024 of the Politburo on breakthroughs in science, technology, innovation and national digital transformation development - which emphasizes the role of digital technology in serving people, businesses and developing digital society.

Not only does it spread useful information, the cooperation between Nguoi Lao Dong Newspaper and MoMo also has a profound humanitarian meaning, as both sides join hands for the community. Specifically, the two units will coordinate to deploy a donation portal on MoMo for the Nguoi Lao Dong Newspaper Scholarship program. This is a meaningful activity, demonstrating the commitment to social responsibility of both sides, contributing to supporting the younger generation and making positive contributions to the community.

Many cooperation contents will be implemented.

According to the cooperation agreement between Nguoi Lao Dong Newspaper and MoMo, the two sides will coordinate to implement many key contents. First of all, the integration of the electronic newspaper Nguoi Lao Dong Newspaper on the MoMo application platform, helping MoMo users have an additional channel to access official, fast and reliable news. At the same time, the two sides will build the Business Page of Nguoi Lao Dong Newspaper on MoMo, connecting with the newspaper's existing social network system to enhance two-way interaction with readers on the digital platform.

In addition, MoMo will also support the integration of the dynamic QR payment feature - which can automatically customize according to the actual amount - into the Newspaper Subscription page on the official website of Nguoi Lao Dong Newspaper (https://nld.com.vn/dat-bao.htm). Thanks to that, ordering a paper newspaper becomes more convenient, readers can easily complete payment with just a few steps on the MoMo e-wallet.

Not only stopping at applying technology to spread information, the cooperation between the two sides also aims at humanistic values, demonstrating responsibility to the community. In the coming time, Nguoi Lao Dong Newspaper and MoMo will coordinate to organize many meaningful projects and events to serve the community and spread good things in society.

Source: https://nld.com.vn/bao-nguoi-lao-dong-tiep-can-hon-30-trieu-nguoi-dung-momo-196250512212745723.htm