Thai Nguyen Newspaper: A mark of innovation in the digital journalism era

An online exchange program with readers organized by Thai Nguyen Newspaper at the Editorial Office. Photo: Truong Son

Over 63 years of establishment and development, Thai Nguyen Newspaper has continuously developed in both quality and quantity. From a small scale with a very limited number of staff and reporters and poor facilities, Thai Nguyen Newspaper has developed rapidly and strongly, currently publishing daily newspapers and electronic newspapers, updated 24/24 hours in 4 languages: Vietnamese, English, Chinese and Korean. From 4 to 5 columns when it was first established, up to now, the newspaper has regularly maintained nearly 50 columns.

In the context of digital transformation creating profound changes in the field of journalism and communication, Thai Nguyen Newspaper is not out of that cycle. With an open mind, daring to think, daring to do, the editorial office has gradually established its own identity, while boldly innovating both in form of expression and information content. This is not only a change in technology but also a revolution in the way of doing journalism, towards a modern, interactive, closer and more useful journalism for the public.

Journalist Dao Ngoc Anh, Deputy Editor-in-Chief of Thai Nguyen Newspaper : In the digital age, content is likened to the "king", technology is likened to the "queen", therefore, we determined that developing the newsroom in the direction of convergence, multimedia, and multi-platform is inevitable. Therefore, each journalist is not only good at professional journalism, has clear professional ethics, but is also required to be good at technology, know how to use artificial intelligence (AI) as a useful assistant to meet the requirements of providing information quickly, accurately, with high orientation, and properly carry out the mission of journalism on the ideological and cultural front of the Party.

One of the clear highlights in the development process of Thai Nguyen Newspaper is the construction of a model towards a converged newsroom. Each news and article is now processed in multiple formats, from traditional print to video , podcast, infographic, e-magazine or photo reportage, with a neat and vivid presentation, contributing to increasing the experience for the public.

At the same time, many events and news sources are also transmitted through platforms such as Facebook, YouTube, TikTok, etc. Currently, Thai Nguyen Newspaper's TikTok channel has over 4.5 million likes and more than 294 thousand followers, becoming one of the most attractive local media channels on this platform. In parallel, the Facebook fanpage has reached over 80 thousand followers and 23 thousand likes.

In recent years, Thai Nguyen Newspaper has focused on investing in machinery and equipment systems to promote digital transformation of journalism. Photo: Truong Son

From traditional newspapers to modern electronic newspapers, from video clips, news bulletins, to social networking platforms, all are contributing to bringing information to readers accurately and quickly.

Mr. Trieu Duc An, Secretary of Khuan Nang Hamlet Party Cell, Lien Minh Commune (Vo Nhai): In the past, I mainly read paper newspapers. But in recent years, since the hamlet was covered by the internet, I started to read electronic newspapers. The presentation of Thai Nguyen Newspaper is very vivid, the content is rich, easy to access and close to the lives of our people in the highlands. Thanks to that, grasping current information, policies and guidelines of the Party and State has become more convenient and timely.

Mr. Pham Van Nam, Dong Quang Ward (Thai Nguyen City), shared: Because of my busy work, I don't have much time to read newspapers or online newspapers. Instead, I often follow the Facebook fanpage and TikTok channel of Thai Nguyen Newspaper. The videos are produced concisely, with rich content, especially information about the security situation in the province that is always updated promptly, clearly and easily accessible. With this form, I only need 2-3 minutes to watch videos on my phone during a break from work to be able to grasp the events that have just happened in the province.

Amidst the massive flow of information, Thai Nguyen Newspaper remains steadfast in its motto of producing authentic, honest journalism, without chasing sensationalism. Digital transformation is considered a tool to serve the ultimate goal of improving the quality of information, better serving the needs of the people.

With a strong spirit of innovation and a methodical digital transformation strategy, Thai Nguyen Newspaper is affirming its pioneering position in the local press system. Not only a provincial newspaper, Thai Nguyen Newspaper is gradually becoming a multi-platform, professional, modern and close-knit media agency for all classes of people.

Source: https://baothainguyen.vn/xa-hoi/202505/bao-thai-nguyen-dau-an-doi-moi-trong-ky-nguyen-bao-chi-so-3ed1d5c/