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"Blocked" in China, Lisa is still "the richest in BlackPink"

Báo Giao thôngBáo Giao thông02/11/2023


K-pop idol striptease causes outrage

On the afternoon of November 1, Sohu posted information that Lisa's (BlackPink) official Weibo account and the female idol's large fanclub account Lalisahouse were inaccessible.

When clicked, viewers only received a warning: "This account is currently unavailable due to complaints about violations of relevant laws, regulations and terms of the Weibo Community Convention."

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 1.

Lisa stripteases at Crazy Horse Paris.

Cnet speculates that this is related to the event that "dancing machine" Lisa performed at the Crazy Horse nightclub in Paris. Her bold decision received a lot of criticism because it could have a negative impact on young fans.

Specifically, Chinese fans dressed up as Lisa for Halloween, Lisa's makeup filter on Crazy Horse trending on Douyin is said to be the reason why "the higher ups" had to take strong action.

Many people are worried that Lisa will have difficulty continuing to work in the Chinese market despite being very popular before. Not only that, a series of stars who came to support the female idol such as members and BlackPink, Truong Gia Nghe, Angelababy were also affected.

Not only that, Cnet is currently gossiping that Lisa's image has disappeared from Weibo and Instagram of Celine and Bvlgari - the two brands she is an ambassador for. This has surprised her fans because before that, the youngest member of BlackPink was always known as the "darling" of these two luxury brands.

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 2.

On thepoo, many comments said that Lisa's image in the hearts of fans will hardly return to the way it was before, especially among Chinese netizens:

"Of course brands wouldn't want strippers to model for them"; "Having a luxurious image is the most important thing for luxury brands"; "Doesn't she know how important the Chinese market is to big brands?"; "Entering the US may not be successful, but Lisa has personally crushed the Chinese market";... netizens commented on the incident.

Top in terms of wealth and popularity of K-pop

Soulspage magazine once ranked Lisa 7th in the top 30 most influential and richest idols in Kpop. According to many sources, the "princess of the Golden Temple" is also the richest member of BlackPink.

According to Korean media, Lisa's estimated net worth is $14 million, as of June 2022. To achieve this fortune, the singer has worked very hard. Not only is she an idol, she also appears frequently in TV commercials, is an ambassador for fashion brands, and even high-end jewelry brands.

Awarded the title of most followed K-pop artist on Instagram with 98.5 million followers as of November 2, 2023. The "Money" singer has a huge salary of up to $600,000 for each collaboration and $200,000 for each sponsored post.

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 3.

In early February 2023, Nate reported that Lisa officially became the owner of a luxury villa worth 7.5 billion won (143 billion VND) in Seongbuk district, Seoul.

The villa has an area of ​​about 200 pyeong (661m2) including 2 floors above ground and 1 basement. Notably, this was once the residence of Jang Seon Yoon - granddaughter of the founder of Lotte Group. Seongbuk area is famous for being bustling, wealthy, and is also home to the Korean elite.

In addition, the princess of the "Golden Temple" country continued to reveal the moment of using the powerful black card when traveling to Germany with Jisoo. This is a credit card that is only reserved for the super rich in Korea.

According to Koreaboo, only 0.05% of the Korean population has the opportunity to hold this prestigious card. Being rich is a necessary but not sufficient condition to hold this powerful card, because to own the card, that person must also be approved by Hyundai.

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 4.

The basic requirement for cardholders is to spend at least 10 million won (191 million VND) per month, and have at least 10 billion won (191 billion VND) in assets. It is issued by financial companies exclusively to people with name, influence, prestige, and social status. Chung Tae Young - Vice President of Hyundai Card - is the person who directly gives the cards to superstars.

"The number of black card holders has never exceeded 1,000. They are reviewed and issued based on strict conditions. Only people with influence and charisma can use them," said Chung Tae Young.

Some other stars who also own this magical black card are Jin, V, Jungkook (BTS), GDragon, Taeyang and TOP (BigBang, Taeyeon (SNSD),..

Lisa is a money making machine

That is what SCMP confirmed, after the news that her contract with YG Entertainment was about to end, many companies invited her to join, some even offered her 100 billion won (about 1,900 billion VND). In addition to her potential to make money in the music industry, many high-end fashion brands invited her to be their representative face with expensive salaries that many people dream of.

According to research, Lisa's commercial value is reported to exceed 100 billion won (more than 1.8 trillion VND), far exceeding the 50 billion won mark. Lisa earned about 3.7 million USD through brand promotion projects in 2022.

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 5.

In addition, she also topped the chart with a total EMV of $29 million under the CELINE brand. Notably, Lisa contributed to a 955% increase in CELINE's EMV as the brand's global ambassador.

On the music side, her solo albums also sold huge numbers and the huge number of online listens helped the female idol bring in a large amount of money. Lisa made her solo debut with the single album Lalisa in September 2021.

The album sold over 736,000 copies in its week of release in South Korea, making her the first female artist to do so. The music video for the lead single of the same name recorded 73.6 million views on YouTube in the first 24 hours after its release, becoming the most viewed music video in the first 24 hours on the platform by a solo artist. Both Lalisa and the album's second single Money became top 10 hits on the Billboard Global 200.

Lisa has won several major awards, including five Guinness World Records: becoming the first solo K-pop artist to win at the MTV Video Music Awards as well as the first solo K-pop artist to win at the MTV Europe Music Awards.

Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 6.
Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 7.
Bị "phong sát" tại Trung Quốc, Lisa vẫn "giàu nhất BlackPink" - Ảnh 8.

According to the "2021 Overseas Korean Wave Survey" conducted by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange, Lisa was listed as one of the 20 most popular Korean singers overseas along with Korean musicians G-Dragon, IU, Psy, Blackpink,...

Besides, Lisa is one of the 20 most admired women in the world along with Michelle Obama, Angelina Jolie, Queen Elizabeth II... by YouGov, a British international agency, conducted a survey in 2021.

According to HypeAuditor's statistics, the "youngest member" of the BLACKPINK group is currently the only K-Pop Idol in the top 10 most influential Instagram Influencers, "surpassing" many famous names such as Justin Bieber, Miley Cyrus,... The female rapper's Instagram channel has a huge interaction rate of 7.97%.



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