This information was officially announced at the premiere of the movie “De Men: Adventure to the Swamp”.
The premiere of the film De Men: Adventure to the Swamp was held in Hanoi on the evening of May 29, 2025. The program was attended by hundreds of guests, including nearly 100 representatives of embassies, cultural counselors of countries, international organizations, representatives of the Vietnam Cinema Department, along with many artists, filmmakers and journalists.
At the event, the Organizing Committee announced good news: The character De Men - a childhood icon associated with many generations of Vietnamese readers - officially became the Ambassador of UNICEF (United Nations Children's Fund) in Vietnam.
UNICEF representative emphasized: De Men is not only a literary figure but also a symbol of courage, fairness and the spirit of action for the community - values that UNICEF always strives for in the journey to protect the rights and future of children around the world.
UNICEF hopes that through the image of De Men - a small but brave and loyal cricket - it will inspire children about compassion, perseverance and the spirit of overcoming difficulties.
As an Ambassador, De Men's image will appear in communication and communityeducation campaigns implemented by UNICEF, contributing to raising social awareness of children's rights, gender equality, mental health, climate change and a safe living environment for children.
Cricket: Adventure to the Swamp is a 3D animated film inspired by the famous literary work The Adventures of Cricket by writer To Hoai. The film revolves around two brothers, Cricket Men and Cricket Trui, and their adventure to the Swamp - an area that used to be a lush green field, now turned into a garbage dump. Here, they meet many new species of insects and face many challenges, fierce battles from the dark plot of Frog Com, in order to protect the peace of the insect community.
The film uses 3D animation technology to recreate the world of insects vividly and realistically, and has many scenes imbued with Vietnamese culture. Music is also a highlight of the film, combining modern musicals with folk materials, bringing a fresh and familiar atmosphere to young audiences.
From the pages of the book by writer To Hoai, through the first drawings of the director - People's Artist Ngo Manh Lan, until today - De Men continues its new journey in a modern, close, and lively animated form, accompanying Vietnamese children on the path towards the future.
At the film premiere, the production crew paid their deepest gratitude to the late writer To Hoai and People's Artist Ngo Manh Lan. People's Artist Ngo Manh Lan is considered the "father of the animated De Men", who brought this character from the pages of literature to the screen in 1989. From the footage made with traditional techniques to the modern image of De Men today is a journey of tireless, creative and dedicated artistic labor.
The film's young director Mai Phuong said: "We grew up with De Men, and now we have the opportunity to continue that journey with the technology and language of the new era. This is how our young generation expresses gratitude to those who came before, and continues to inspire children today."
Source: https://baolaocai.vn/nhan-vat-de-men-tro-thanh-dai-su-cua-unicef-tai-viet-nam-post402557.html
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