Unforgettable experience
Ms. Sophie Bennett (a tourist from England) stood for a long time in front of the triangle park near An Hoi Bridge (Hoi An City) to listen to the artists singing and performing Bai Choi. After watching a few rounds of playing, she decided to buy some cards to try.
Seeing her fellow players listening attentively, Sophie Bennett curiously glued her eyes to the cards and nodded along to the melodies of xang xe, ho quang, xuan nu...
Throughout her turn, despite some difficulties because she did not fully understand the rules, Sophie Bennett said that what she gained was laughter. “It would be a pity to just stand and watch without joining in the game. This will be my memorable memory in Hoi An,” Sophie Bennett said.
Hoi An is continuing to implement many creative contents, combining heritage with contemporary breath to attract tourists in the new context. With this soft approach, it is hoped that Hoi An will not only preserve its culture but also "turn memories into products", bringing profound experiences to the community and visitors from all over.
(Ms. Truong Thi Ngoc Cam)
The joy of tourists is what Hoi An has achieved, when it identifies traditional arts as the “core value” in cultural performances serving tourists. Although there are modern elements mixed in, the folk spirit is still the foundation that helps shape the identity.
Forms such as Quang Nam folk singing, folk performances, especially Bai Choi are receiving great attention from tourists. "Bai Choi is almost an indispensable spiritual product for people and tourists coming to Hoi An", said Ms. Truong Thi Ngoc Cam, Director of the Center for Culture, Sports and Information - Television of Hoi An City.
Ms. Cam added that the Center currently has a Traditional Arts Performance House with about 40 artists who regularly participate in local and international events. Folk art performances are held regularly in the Old Quarter with 3-4 performances during the day and outdoor shows in the evening.
In particular, Hoi An has implemented a model of “both performing and teaching”. Through this, outdoor classes are organized and directly instructed by the center’s staff. Local students are regular students and tourists are also allowed to participate. This is considered a special cultural tourism product, taking place every night in the old town.
Ancient and modern intertwined
An interesting connection point among the “memory tourism” products that the locality has created is that Hoi An connects to bring folk art programs to perform at the Da Nang International Airport terminal. Thanks to the diversity of activities, space for performance, and audience to enjoy, Hoi An folk art seems to have taken flight. Ms. Cam said that thanks to that, the center has the conditions to “feed the army”, maintain the team and pass on the profession to the next generation.
The modern space bustling with international tourists coming and going from countries like Da Nang Airport is also the place where Quang Nam Tuong art activities have taken place, performed by actors from Nguyen Hien Dinh Tuong Theater for the past 3 years.
With a duration of about 30 minutes (every Thursday and Saturday) and easy-to-understand excerpts of plays, visitors are amazed when they step off the plane to be treated to a unique "artistic feast".
From this effect, hotels in Da Nang have connected with the theater to bring Tuong into the hotel to perform for tourists. In particular, the program "Tuong in the street" initiated by the Da Nang tourism industry for many years, brings relaxing moments rich in artistic value to tourists.
Another impressive connection and interweaving of the past and present is the space of the Da Nang Museum (new facility) with many activities based on the spirit of interweaving traditional elements and modern enhanced technology.
At the end of April, the museum held an exhibition themed “Vong am bai choi” which attracted a large number of visitors. The works showed the unique patterns of 30 cards on many materials. More uniquely, each work was also combined with sounds, images and QR codes to enhance the experience and interaction of visitors.
Not to mention, forming a river tourism route, taking visitors to visit and experience Tuy Loan rice paper village, combining a visit to the communal house, ancient houses, experiencing La Huong vegetable village, eating Quang noodles, listening to Bai Choi singing... or Nam O fish sauce village combined with a tour of Hai Van relic is also being calculated. This is a proposal of the Chairman of the Da Nang City Tourism Association Cao Tri Dung to increase the connection between tangible and intangible heritage, between typical tourism products associated with destinations.
Mr. Dung commented that international tourists are very interested in exploring local culture. This is an opportunity for Da Nang to promote the value of 7 national intangible cultural heritages, including: bai choi, tuong xu Quang, Non Nuoc stone carving, Nam O fish sauce making, Cau Ngu festival, Quan The Am festival and Tuy Loan rice paper making.
Source: https://baoquangnam.vn/bien-ky-uc-thanh-san-pham-hut-khach-3156259.html
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