BlackPink is successful internationally but 'loses badly' at home?

BlackPink's comeback with Jump has sparked a wave of controversy in Korea. Despite stirring up a global stir, the group's new song failed to dominate the domestic charts.

BlackPink's Jump failed to dominate music charts in Korea - Photo: YG Entertainment

According to Allkpop , the topic surrounding BlackPink's future is a hot topic of discussion on online forums in Korea. Among them, Jump - the song marking BlackPink's reunion after nearly two years - has become the focus with a series of mixed comments.

Contrary to expectations of a re-affirmation of position, BlackPink's new song has disappointed Korean audiences. Many people think that Jump lacks highlights, the choreography is disjointed and the combination of the members on stage is also bland, creating a feeling of disappointment.

BlackPink's alarming digital music achievements

In fact, despite its big international success, Jump has had less impressive results in Korea. After more than half a month of its release, the highest achievement the song has achieved is top 3 on Melon and top 2 on Bugs. Melon is the largest chart in Korea, while Bugs is considered an easy place to climb the rankings because it has few users.

As of 12:00 on July 28, Jump is holding the 4th position on Melon, below the two K-pop soundtracks Demon Hunters and Famous (Allday Project). With the current situation, BlackPink will hardly be able to cover all the charts to achieve Perfect All-kill or Certified All-kill like before.

Currently, Jump is ranked 4th on the Melon chart - Photo: YG Entertainemt

According to Allkpop , in addition to being criticized for lacking innovation, BlackPink's Jump was also compared to "old music pulled out of storage", no different from a product that "middle-aged aunties can sing karaoke". Even the choreography was criticized for being unsophisticated and losing the elegance that used to be its trademark.

Meanwhile, Lisa and Jennie's performance outfits and stage expressions continue to be controversial topics.

Many netizens think that the two members seem to be trying to wear revealing outfits to attract attention.

However, many fans have spoken out against it. According to them, Jump is just the opening song for BlackPink's reunion album, so it's understandable that it didn't create an explosive effect. In addition, the song was not promoted on music shows in Korea - a factor that directly affects its popularity in the domestic market.

Jump was performed in advance at the concert in Goyang, reducing the audience's curiosity - Photo: YG Entertainment

Notably, Jump was also performed by the group at a concert in Goyang before its official release. This caused many audiences to hear and watch the stage early, leading to a significant reduction in curiosity when the MV was released.

In addition, BlackPink's popularity is not only shown through digital music achievements but also the ability to sell concert tickets.

According to YG Entertainment, both of BlackPink's shows in Goyang on July 5 and 6 were sold out within minutes. An estimated 120,000 people queued online at the same time to secure a spot in the concert.

Not only in Korea, tickets for BlackPink's concerts at other stages also quickly "sold out" - Photo: YG Entertainment

With this achievement, BlackPink became the first girl group in history to sell out a stadium in Korea - a symbolic milestone, not only for the group but also for the entire K-pop industry.

"Which group is considered outdated but still sells out tickets at Goyang Dome and goes on a world tour?"; "It's funny, calling the most successful girl group 'trash' is just comforting yourself"; "If BlackPink is considered outdated, what would you call other groups?"; "No Gen 3 girl group can last as long as them"... - some comments from fans.

Although it did not dominate the digital music charts in Korea, on the international front, Jump is considered a big hit for BlackPink.

Upon release, Jump reached No. 1 on Spotify's daily song chart, making BlackPink the first K-pop group to have three songs top the chart, following Pink Venom and Shut Down in 2022.

Jump also debuted at No. 1 on the Billboard Global 200 with 123 million streams and 14,000 copies sold globally in the week ending July 17. On July 24, BlackPink made history by becoming the first K-pop group to enter the Billboard Hot 100 10 times.

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Source: https://tuoitre.vn/blackpink-thanh-cong-quoc-te-nhung-lai-thua-dau-o-que-nha-20250728123639465.htm