Vinamilk's development strategy

Vinamilk's Board of Directors has determined a long-term strategic vision to guide production and business activities. Continuing to maintain the No. 1 position in the Vietnamese market and moving towards the goal of becoming one of the Top 30 largest dairy companies in the world in terms of revenue, Vinamilk has determined a development strategy with 3 main pillars implemented, including: 1. LEADING IN INNOVATION WITH HIGH APPLICABILITY

Focus on the dairy industry and dairy-related products, which is the core business that creates the Vinamilk brand.

Continue to research and develop many new products with the aim of innovating, expanding and diversifying the product portfolio based on the tastes and needs of consumers; at the same time, bringing consumers many rich and convenient experiences.

2. CONSOLIDATE LEADING POSITION IN VIETNAM'S DAIRY INDUSTRY

Prioritize the exploitation of the domestic market with great potential for development. Expand penetration and coverage of rural areas with popular product lines, where growth potential is still great.

Focus on high-end product segments with high added value, especially in urban areas. Continue to build a large and strong domestic distribution system, increase market share and maintain Vinamilk's leading position in the market.

3. BECOME THE MOST VALUABLE DAIRY COMPANY IN SOUTHEAST ASIA

Ready for mergers and acquisitions (M&A) activities and expanding strong cooperation relationships with partners in all three directions of horizontal integration, vertical integration and combination.

Prioritize seeking M&A opportunities with dairy companies in other countries with the aim of expanding the market and increasing sales.

Continue to penetrate new export markets with a strategy to transform traditional commodity export models into forms of deep cooperation with distribution partners in new key markets.