'Bringing Tet' home early, goods overflowing the shelves

Although Christmas has just arrived, many production units and stores have proactively "brought Tet" home early, with abundant goods and many attractive promotions and discounts, helping the Tet shopping atmosphere to become more exciting.

Flooded with Tet products with various promotions at a supermarket in Ho Chi Minh City - Photo: N.TRI

Many supermarkets said that because they launched Tet products earlier than every year, along with various promotions, purchasing power is gradually increasing. Supermarket chains such as Lotte Mart, Saigon Co.op , Bach Hoa Xanh, Winmart... said they are in need of recruiting thousands of seasonal workers to support the Tet season.

The streets are gradually bustling, Tet goods are abundant

Recorded on December 24, although it has not been the New Year, famous fashion streets in Ho Chi Minh City such as Nguyen Trai (District 1), Le Van Sy (District 3), Quang Trung (Go Vap District) ... are bustling with the Tet atmosphere. A series of women's fashion stores introduce collections of ao dai, red yếm, and Tet dresses with prices ranging from 300,000 to over 1 million VND. Many stores apply attractive promotional programs, some places also give away accessories such as handbags or headbands when buying ao dai. According to Ms. TP, owner of a store on Tran Quang Dieu Street (District 3), this year's trend is towards traditional ao dai such as ao ngu than made from natural materials or linen, instead of elaborate tight designs. "More and more young people are wearing ao dai to take Tet photos, making traditional costumes more popular," said Ms. P. Meanwhile, many consumers have taken the opportunity to shop early. Mr. Tran Trung (District 10), working in the restaurant industry, said: "The closer to Tet, the busier work becomes, so my girlfriend and I decided to shop for Tet now to relax." In addition to promoting direct sales, fashion brands are also actively exploiting e-commerce platforms such as TikTok Shop, Shopee, Lazada. Mr. Ngo Van Hung, representative of the V-sixtyfour brand, said that on the occasion of Tet At Ty, the brand will promote "mega live" online sales with the participation of many famous KOLs, expecting revenue from online channels to increase by 80% compared to normal days.

Tet goods "full" supermarket shelves, early promotion

At supermarkets, Tet gift baskets are bustling on shelves, along with many red and yellow decorations, bringing spring colors to the entire shopping space. With the presence of hundreds of brands, shelves of candy, melon seeds, cashews, drinks... to Tet gift boxes are filled with shelves at Lotte Mart Go Vap supermarket. Lotte Mart supermarket representative said that they are applying discounts of up to 70% on a series of products, lasting from now until December 31. In addition, the supermarket also offers additional discounts for member customers, implementing programs to stabilize pork prices from now until Tet. "This year, the unit proactively implemented the Tet goods program earlier than every year, including the New Year. We will focus on increasing the amount of goods to the market, increasing promotions in the 40 days before Tet," he said. Records at supermarkets Co.opmart, MM Mega Market, Emart... also show that a large amount of Tet goods have been brought to the market with many attractive promotions. Therefore, shopping demand is gradually becoming more bustling. Talking to Tuoi Tre, Mr. Tran Vo Ngoc, sales director of Saigon Co.op, said that with the Tet At Ty program that started in mid-December, most Co.opmart, Co.opXtra, Co.op Food supermarkets across the country have promoted the introduction of Tet goods to the market with diverse promotions and early promotions, so purchasing power is recorded to be increasing. "The trend of people shopping early for Tet is gradually becoming more popular. In addition, applying the early and widespread Tet goods program also helps avoid the situation of consumers rushing to shop at the end of the year," Mr. Ngoc assessed. According to many retailers, sales have started to increase compared to the previous month and are expected to increase by about 20-30% in the next 2-3 weeks as many people start shopping for the year-end holidays and Tet. Especially with the market stabilization program implemented by the city, many essential products such as meat, eggs, rice... during Tet still maintain good prices.

Food business accelerates

Many food suppliers said that market demand has increased slightly but they are still maintaining good prices, and will even apply promotional policies earlier than every year. According to Ms. Pham Thi Huan - Chairwoman of the Board of Directors of Ba Huan Company (HCMC), the amount of eggs sold has increased slightly compared to normal days, but the company still maintains stable prices and will have a 10-15% discount program near Tet. A representative of Vinh Thanh Dat Company (HCMC) informed that thanks to the abundant supply, in addition to fresh eggs, the company is accelerating the production of processed eggs such as century eggs, instant braised duck eggs, stewed chicken eggs... to sell for Tet at stable prices, and is even calculating promotions earlier than every year. Meanwhile, Vietnam Joint Stock Company has launched processed products such as ham, sausages... for sale during Tet at normal prices, including many new product lines such as grilled meat, skewered meat, grilled pork balls... This enterprise is also maintaining a stable output of about 16,000 pigs/day and is ready to increase the output if demand increases. Source: https://tuoitre.vn/cho-tet-ve-som-hang-hoa-tran-quay-ke-2024122508370511.htm