Own many channels with millions of followers
A few years ago, Le Van Hai was still a strange name to the online community. But thanks to a series of videos about family on the channel "Gia Dinh Hai Sen", Le Van Hai suddenly became one of the prominent faces on TikTok, YouTube, Facebook with millions of followers.
On TikTok, the most prominent is the Hai Sen Family channel with 2.6 million followers and 59.4 million likes. Here, Hai Sen posts clips showing himself as a man afraid of his wife and "acting out" situations at home. The "actors" on the channel include Hai's parents, wife and children, neighbors and relatives...
Hai himself also has his own TikTok channel, Hai Sen, with 1.2 million followers and 27.3 million likes.
In addition, Hai also created channels for family members such as his two daughters and mother. Notably, the channel Ai Do Thui - Hai's eldest daughter - with 1.3 million followers.
Before being arrested, Le Van Hai owned many channels with millions of followers.
On YouTube, Hai's family has two accounts, Gia Dinh Hai Sen and Ai Do Thui, each with 2.6 million and more than 1 million subscribers, respectively. The content posted on YouTube is just a compilation of TikTok videos, but still attracts hundreds of thousands to millions of views.
Selling on social networks, making "huge" profits
When it was first established, the channel managed by Le Van Hai and his wife mainly posted videos recording the family's daily life. The everyday situations between husband, wife and children were shown on the videos in a close, simple way, creating sympathy with viewers.
Taking advantage of the large number of interactions, Hai gradually shifted to online business, turning social networks into a product promotion platform. Accordingly, in parallel with entertainment videos, "Hai Sen Family" regularly posts clips introducing and selling products, mainly cosmetics and functional foods.
Among them, many products carry Hai's own brand name such as: Hai Sen underarm and foot deodorant spray, Hai Sen hair removal cream, Hai Sen exfoliant, Hai Be delicious syrup...
Not only stopping at social networking platforms, "Gia Dinh Hai Sen" products are also widely sold on e-commerce platforms such as Shopee. With prices ranging from over 60,000 VND to about 200,000 VND/product. Some items have sales of up to tens of thousands of orders.
The unit responsible for bringing Hai Sen products to the market is Hai Be Company Limited (located in Thanh Tay village, Van Phu commune, Nho Quan district, Ninh Binh province). The legal representative is Mr. Tran Dai Phuc.
Hai Sen once made many people admire her when she owned a luxury car and bought a house quickly.
Established on March 21, 2022, Hai Be Company Limited's main business line is food trading. In addition, this company also registered other business lines such as wholesale of household appliances; wholesale of other machinery, equipment and spare parts; other retail in general stores; food retail; retail of medicines, medical instruments, cosmetics and hygiene products...
This company has a charter capital of 1 billion VND. Of which, Mr. Tran Dai Phuc (Ngo Dong Town, Giao Thuy District, Nam Dinh Province) contributed 500 million VND, equivalent to 50% of the capital; Le Van Hai (Van Phu Commune, Nho Quan District, Ninh Binh Province) contributed 500 million VND, equivalent to the remaining 50% of the capital.
According to the police, from 2024 to present, Hai Be Company Limited has sold more than 800,000 products through social networking platforms TikTok shop, Facebook, Shopee “Gia dinh Hai Sen”, “Hai Sen”. Particularly, the product “Hai Be delicious syrup” sold to the market with a quantity of over 100,000 boxes of products, earning about 16 billion VND.
The prices of this company's products range from 100,000 to 400,000 VND. For example, Hai Sen deodorant spray for underarm and foot odor, 10ml, costs 100,000 VND; Hai Sen hair removal cream costs 250,000 VND; Hai Be delicious syrup costs 200,000 VND; Hai Be ginseng for women, 60 tablets, costs 400,000 VND/bottle; Hai Sen exfoliant costs 150,000 VND...
In addition to sales, the amount of money earned from Hai Sen's channels is also a large number. For example, the Hai Sen Family YouTube channel was established on March 9, 2023, and currently has 1,884 videos and more than 3 billion views across the channel. According to estimates from the data site Social Blade, this channel can bring in an income of 13,000 - 213,000 USD/month (about 338 million - 5.5 billion VND).
However, this is just a reference number and does not reflect actual income because the amount YouTube pays varies from country to country.
On his personal social media platforms, Hai has also shared many photos showing the achievements after his time as a TikToker and doing online business. For example, at the end of 2023, Hai Sen and his wife showed off receiving the white Mercedes GLC 300. By the beginning of 2024, this family continued to buy another Lexus...
On the evening of June 16, Ninh Binh Provincial Police arrested Le Van Hai (born in 1995, residing in Van Phu Commune, Nho Quan District) to investigate his behavior related to the sale of goods on social networks. According to the Ninh Binh Provincial Police Investigation Agency, from 2024 to present, Hai and a number of individuals have sold more than 800,000 products, of which the "Hai Be delicious syrup" product alone has sold over 100,000 boxes of products.
The results of the appraisal of the quality indicators of "Hai Be delicious syrup", the authorities discovered that the substances including vitamin A, calcium, vitamin C (the main substances that create the product's effects) only reached less than 70% compared to the announcement. According to the provisions of Decree No. 98/2020 of the Government, the health protection food "Hai Be delicious syrup" is counterfeit.
Source: https://baolangson.vn/chu-kenh-tiktok-hai-sen-giau-co-nao-truoc-khi-bi-bat-5050320.html
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