Catching the digital transformation momentum

Technicians of the Technical - Technology Department, Lang Son Newspaper and Radio and Television Station monitor and broadcast programs at the General Control Room.

Journalist Nguyen Dong Bac, Editor-in-Chief of Lang Son Newspaper and Radio and Television Station, affirmed: Digital transformation is the key to journalism in the current period, journalists need to proactively take shortcuts and stay ahead of technology. At the Provincial Newspaper and Radio and Television Station, we identify people as the center of digital transformation, so we have increased training and retraining for journalism staff, disseminated new knowledge through self-study, mutual learning or being sent for training by the agency. Along with that, digital technology infrastructure including broadcasting transmission system, infrastructure for producing journalism products and software for operating professional work have been invested in, providing practical support for journalism staff during their work.

In the period of 2023-2024, Lang Son Newspaper and Lang Son Radio and Television Station (before the merger) organized 10 intensive training courses for reporters and editors on contents such as multimedia journalism skills, operating a digital newsroom, data security and applying artificial intelligence (AI) in content production... Thanks to that, the journalism staff at the two units after the merger quickly adapted and applied technology to the production process of journalistic works, increasingly meeting the needs of audiences, listeners and readers.

Welcoming the digital transformation momentum, in 2024, the Provincial Radio and Television Station established a digital content production team. By 2025, after merging with Lang Son Newspaper to form Lang Son Newspaper and Radio and Television Station, the unit has been consolidated into the Electronic Newspaper - Digital Content Department, the staff in the department are dynamic and creative reporters, playing a key role in conveying current news quickly and vividly to people through news sites and social networks.

Regarding digital infrastructure, in 2024, the TV station will invest in an OTT (over-the-air) system, which helps distribute television products closer to viewers via the internet without the need for traditional distribution channels such as cable TV, satellite TV or telecommunications services as before. Moreover, the OTT system can also adjust the resolution and video format to suit many types of devices; allowing analysis of viewer behavior, personalizing the experience, thereby suggesting content suitable for each audience, increasing the attractiveness of television reports, while creating conditions for audiences to interact and respond directly to the press agency through comments.

The process of producing press works is deployed synchronously and completely digitalized through the Content Management System (CMS). Reporters working remotely can also send news, articles, photos, and clips to the editorial office; editors edit and browse for publication in a completely closed process on the Internet. Thanks to that, information is processed and reaches readers as quickly as possible. Content distribution is also flexible, a topic can be republished, exploited in print, electronic, radio, and television from many different perspectives and posted through electronic information channels and social networks managed by the unit such as: LSTVgo application, fanpages, TikTok, YouTube, etc.

Reporter Ninh Van Tuyen, Lang Son Television, Newspaper and Radio and Television Department shared: I apply digital technology to almost all stages in the process of producing news and articles. Specifically, in the pre-production stage, with reports that are dozens of pages long, I use artificial intelligence (AI) to select data related to the topic being worked on. In the post-production stage, I use specialized software to handle transition errors, reduce noise in interviews, remove unwanted characters in interviews... Therefore, not only is the production speed of journalistic works accelerated, but the quality is also improved.

Mr. Bui Van Huy, a driver on the Hanoi - Dinh Lap passenger route, said: I often watch the LSTVgo application while waiting to pick up passengers. The application is very convenient for people who travel a lot like me because I don't have to depend on schedules and broadcast times like on TV before. I just need a smartphone to watch the news.

With a systematic training process, synchronous digital infrastructure, scientific organization and operation, and innovative journalism thinking, Lang Son Newspaper and Radio and Television Station are quickly catching up with the trend of the times to fulfill their mission of information and propaganda to serve the revolutionary cause of the Party and the innovation cause of the country; ensuring the role of leading and orienting public opinion, affirming the position of local journalism.

Source: https://baolangson.vn/don-da-chuyen-doi-so-5050311.html