Women of Hung Ha commune build brand of hometown agricultural products

In the changing rhythm of the rural economy, women in Hung Ha commune are asserting their increasingly clear role with diligence, creativity and the courage to overcome difficulties. Many women have proactively seized opportunities, boldly started businesses and gradually built brands for their hometown products, contributing to building the image of women who are confident in economic management.

Grapefruit pulp processing facility of Ms. Dinh Thi Duyen, Bong Thon village, Hung Ha commune.

Phu Long Cooperative (HTX) in Hung Ha Commune, directed by Ms. Tran Thi Tinh, is a highlight in the local women's economic development movement. With her market sensitivity, Ms. Tinh has boldly invested in cultivating Cordyceps (CTH). Currently, Phu Long Cooperative has 3 products including freeze-dried CTH, CTH soaked in honey and CTH soaked in honey wine, which are recognized as 3-star OCOP. In the process of cultivating CTH, environmental factors, temperature and humidity are decisive factors for the success of the product. This is a new stepping stone for the Cooperative to continue to enhance the product brand to meet market requirements. After achieving 3-star OCOP certification, the product has won over many customers inside and outside the province. During this time, consumption increased by 20-30% compared to before.

Established in 2021 with an investment capital of 3 billion VND, Phu Long Cooperative built a ^500m2 factory including functional rooms such as: incubation, light stimulation, seed inoculation, drying, sterilization, seed shaking and packaging. In 2025, the Cooperative will produce more than 100kg of freeze-dried Cordyceps, nearly 200 liters of Cordyceps honey wine, more than 300 liters of Cordyceps soaked in honey and hundreds of jars of fresh Cordyceps. After deducting expenses, the Cooperative earns hundreds of millions of VND in profit each year, creating jobs for 8 local workers with an income of 5 to 6 million VND/person/month. Thanks to the star rating, the Cooperative's products have become known and trusted by many people. Currently, the Cooperative has connected with 5 e-commerce platforms, making it easy to consume in localities inside and outside the province.

Ms. Tran Thi Tinh, Director of Phu Long Cooperative, Hung Ha Commune, checks raw cordyceps.

One of the typical models in Hung Ha commune is the grapefruit pulp processing facility of Ms. Dinh Thi Duyen, Bong Thon village. From raw materials that were thought to be discarded, Ms. Duyen has turned grapefruit pulp into grapefruit tea products with a strong traditional flavor. During her time working for hire, Ms. Duyen realized that there was a large demand from consumers, but the grapefruit pulp processing stage was quite difficult, so few people did it. From then on, she started to learn the process through the internet, newspapers and directly went to production facilities inside and outside the province to accumulate experience. The early days of starting a business were full of difficulties, but thanks to her perseverance, Ms. Duyen successfully processed grapefruit pulp according to customer tastes. When the product was well received, she boldly invested in cutting machines, squeezing machines, necessary equipment and built a factory on an area of ^​​200m2 of her family's converted land for large-scale production. Not only making use of grapefruit pulp, she also collects grapefruit peels to sell to establishments producing essential oils and herbal shampoos, while grapefruit pulp is consumed in restaurants, eateries and households. Currently, every day, Ms. Duyen's facility buys from 1 to 1.5 tons of fresh grapefruit, producing nearly 100 kg of finished pulp with a selling price of 70,000 to 80,000 VND/kg, after deducting expenses, earning about 200 million VND per year. The facility creates jobs for 20 to 30 local workers with an income of 6 to 8 million VND/person/month. According to Ms. Nguyen Thi Hoa: "The job requires meticulousness and carefulness, but Ms. Duyen guides me very carefully. Every day I can make 2 to 30 kg of pulp, with a monthly income of 6 to 8 million VND. The job is very suitable for rural women and brings a stable income." Ms. Duyen's startup idea not only increases the value of the product but also contributes to solving the problem of agricultural by-products, solving the problem of environmental pollution, contributing to opening a new direction in household economic development. In particular, her grapefruit pulp product is undergoing procedures to be recognized as meeting 3-star OCOP standards, gradually improving the product's value and creating prestige in the market.

From the typical start-up models of women, it can be seen that women in Hung Ha commune are increasingly dynamic and creative in economic development. They not only dare to think and do, but also know how to take advantage of local advantages to create unique products, build brands and increase the value of their hometown agricultural products. It is their perseverance, acumen and spirit of overcoming difficulties that have contributed significantly to the development of the rural economy, increased family income and created more jobs for local workers.

Thanh Thuy

Source: https://baohungyen.vn/phu-nu-xa-hung-ha-xay-dung-thuong-hieu-nong-san-que-huong-3188696.html