Generational Transfer – When Vietnamese Family Groups continue their journey with new thinking

In Vietnam, one of the rare models mentioned as a typical success is the story of Tan A Dai Thanh Group , under the leadership of General Director Nguyen Duy Chinh - the representative of the young generation of entrepreneurs who know how to maintain their roots, renew their thinking and apply modern management. His being honored in the Top 10 Red Stars - Outstanding Young Vietnamese Entrepreneurs 2025 further affirms the mettle and mark of a new generation of leaders who are taking Vietnamese enterprises further on the integration journey.

Keep Values – Open Minds

After more than three decades of development, Tan A Dai Thanh has become a symbol of the Vietnamese entrepreneurial spirit in the Renovation period - persistent, creative and daring. The founding generation has built a strong enterprise from scratch, bringing the brand to the top in the fields of household appliances, water equipment, construction materials and recently real estate. But at the peak, a new challenge appeared - transferring leadership power to the next generation .

In the history of family businesses, there have been many failures due to the lack of experience, courage or clear management mechanism of the next generation, leading to operational breakdown. However, at Tan A Dai Thanh, the story is written differently.

General Director Nguyen Duy Chinh – A typical model of the next generation of leaders, leading the sustainable transition process at Tan A Dai Thanh Group.

Born into a family of entrepreneurs, General Director Nguyen Duy Chinh soon realized that: "Being given an opportunity does not mean being ready to lead." He does not see the role of succession as a privilege, but as a great responsibility, to maintain the core values of the founding generation and open up a new vision for the business .

“I am luckier than many others, but with luck comes the responsibility to maintain, to develop and to continue the path of the previous generation.”

– General Director Nguyen Duy Chinh said.

Trained in the UK, where many advanced management models converge, he brought to Vietnam a modern, transparent and humane leadership mindset. As soon as he took over the position of General Director, he directed a comprehensive restructuring program, with the support of the world's leading consulting groups such as KPMG (on operating model) and Boston Consulting Group - BCG (on future development strategy).

The investment of millions of US dollars for international consulting is not only a strategic decision but also demonstrates the spirit of a new generation of leaders, daring to learn, daring to change, daring to lay the foundation for sustainable development. From there, a modern Holding model was formed: member companies are strongly decentralized, autonomous in operations and budget; the Group plays the role of strategic planning, investment and risk control. That mechanism helps Tan A Dai Thanh transform from a traditional family business model to a group operating according to stable, transparent and flexible international standards .

Empowerment – When leaders are the ones keeping the organization on track

According to the PwC Family Business Survey 2023, more than 70% of family businesses fail in the transition process due to lack of trust between generations. For General Director Nguyen Duy Chinh, trust does not come from power, but from the ability to give opportunities, create an environment and lead by action. He calls Tan A Dai Thanh “ a common playground ”, where everyone has the opportunity to demonstrate their abilities and is recognized for their true value.

“No one can do it all alone,” said General Director Nguyen Duy Chinh.

Strategic vision and innovative spirit – factors shaping the modern management model at Tan A Dai Thanh

His leadership style is based on a clear, transparent operating structure that encourages empowerment and accountability. He understands that an organization can only go far when each member is trusted and given the opportunity to grow.

At work, he is sharp and decisive, but always knows how to listen. He chooses to persuade with arguments and lead with actions. “ I sit here as the General Director of Tan A Dai Thanh, not as the son of a family whose mother is the President.” General Director Nguyen Duy Chinh

That simple saying shows the spirit of separation between feelings and responsibilities, between individuals and organizations. He does not want to be remembered only for his origin, but for the real value he created for the Group.

And on another occasion, he shared:

“If one day someone does better than me, I am willing to give up this position so that the Group can continue to develop.”

Such humility reflects the character of a leader who understands that power is not for holding, but for inspiring and sustaining the continuous development of the organization.

Sharing – Responsible Economics

If the founding generation focused on products, Nguyen Duy Chinh’s young leadership generation focuses on people and the business ecosystem. He believes that “a business is only truly sustainable when everyone grows up with it.”

From that mindset, he pioneered the application of profit sharing policy for the management team , even though the Group had not yet IPO, this was a brave step, demonstrating the spirit of "sharing economy" rarely seen in Vietnamese enterprises.

Not only within the internal scope, he also expanded the spirit of “sharing” outside the enterprise. He hopes to work with other young entrepreneurs to build supply chains and cooperative ecosystems so that Vietnamese enterprises can combine their strengths, improve their competitiveness and affirm their position in the international arena.

“Doing business, for me, is not just about seeking profit, but also a journey to contribute to improving the country's competitiveness.” - General Director Nguyen Duy Chinh . That mindset becomes the foundation for a consistent leadership style, sustainable development associated with social responsibility.

General Director Nguyen Duy Chinh - one of the most prominent faces in the Top 10 Red Stars 2025.

Transition – Not Disruption, But Resonance

In the KPMG Global Family Business Report 2025, the world's most successful family businesses are those that have the " ability to transform transition into a driving force for growth, rather than a risk ." And Tan A Dai Thanh is on the right track.

Two generations coexist in one system without overlapping: the previous generation passes on values, the next generation renews thinking . It is a rare resonance model, where tradition and modernity meet in the same development rhythm.

After nearly a decade of leadership, General Director Nguyen Duy Chinh has brought the company to a new stage of development: steady in operation, sustainable in management thinking and expanding in international vision. He represents a generation of young Vietnamese entrepreneurs who understand the roots, dare to innovate and are ready to take on the mission of bringing Vietnamese businesses to new heights.

Tagline

“To me, leadership is a long-term journey for people and organizations to grow together.” – Nguyen Duy Chinh, General Director of Tan A Dai Thanh Group

Source: https://tanadaithanh.vn/chuyen-giao-the-he-khi-tap-doan-gia-dinh-viet-viet-tiep-hanh-trinh-bang-tu-duy-moi/