“Voices of Galaxy” series: When Samsung uses cinema to tell stories of current events

(Dan Tri) - Samsung released the film series "Voices of Galaxy" to contribute a voice to the current situation, where people and technology go hand in hand, where each individual can break through and contribute to the community.

Small screen tells big stories

Voices of Galaxy , a short film series that breathes life, is where the halo belongs to ordinary individuals with a spirit of rising up.

In the context of AI coverage, people often talk a lot about “breakthrough”, “optimization”, “acceleration”, but Samsung chose to talk about people. This choice helped the campaign create a resonance effect: Making an impression by touching the emotions of young people.

Voices of Galaxy is inspired by real stories (Photo: Samsung).

With Voices of Galaxy , the phrase “reaching out” becomes close, vivid and tangible. Each episode is set in a practical context, be it a new graduate struggling to find a job, an artist struggling to preserve his legacy, or a young CEO facing an uncertain future.

It’s this simplicity that makes the message resonate. Episode 1 of Voices of Galaxy has garnered over 6.8 million views on YouTube, and the trailer for Episode 2 has garnered over 5 million views on the brand’s Facebook page. It’s not just the power of media, but the result of a message that’s genuine enough for audiences to relate to and share.

Technology is not the main character

The subtlety of Voices of Galaxy is that Samsung does not make technology the center of the story. Voices of Galaxy is set in the context of practical challenges, where each individual is trying to create change for themselves and for the community. On that journey, technology plays a role as a companion and inspiration for them to break through, develop and grow with the country.

In the episodes, Gemini Live and Galaxy AI are not introduced with features, specifications or direct advertising. Instead, the technology only appears at the right time when the characters need a companion: when a young person practices interviewing to overcome self-consciousness, or when a young CEO uses AI as a tactical assistant to make decisions in the midst of uncertainty.

Here, technology does not replace humans, but only opens up a new perspective, an opportunity, a more flexible way of responding to change. Amid concerns that AI may overshadow the role of humans, this message is even more powerful: humans are still at the center, and technology is the springboard for breakthroughs.

Technology accompanies human development (Photo: Samsung).

When brands inspire

It is no coincidence that many viewers have welcomed Voices of Galaxy as an inspirational series rather than a marketing campaign. The 10 episodes that are gradually airing are 10 different slices of contemporary Vietnam.

There is the uncertainty of young people at the threshold of their careers, the anxiety of teachers and doctors, and the disorienting moments of those already in leading positions. But the common point is that they all choose to act.

Positive community feedback on “Voices of Galaxy” (Photo: Samsung).

When action is told cinematically, it becomes a shared inspiration. Voices of Galaxy differentiates itself by creating a space for the audience to feel it in the most natural way. In many posts re-sharing the series on social media, young people talk not about features or products, but about how they are understood.

This approach makes Voices of Galaxy not just a short-term communication campaign, but a long-term inspirational journey that opens up new perspectives on timely stories.

“Growing up” with the country starts with the smallest efforts of each individual. Not isolated, not ostentatious, Voices of Galaxy blends into the rhythm of Vietnamese life with simple yet extraordinary stories.

In a rapidly changing world , thoughtful storytelling can go a long way in helping a brand leave a lasting impression.

Continuing the story of “Honoring Vietnamese values” conveyed in the first half of the year, Samsung goes further into urging practical actions, empowering silent but extraordinary efforts to speak up, inspiring each individual to strive together through the campaign “Voices of Galaxy”.

Voices of Galaxy is an inspirational series of 10 stories, 10 voices of characters with different starting points but are writing their own journeys with the companionship of Galaxy AI and Gemini Live.

From there, the campaign inspires Vietnamese people to take bold steps to develop, innovate, and act, to elevate and spread national values.

To follow the journey of Voices of Galaxy , visit: https://www.youtube.com/@SamsungVietnam.

Source: https://dantri.com.vn/cong-nghe/chuoi-phim-voices-of-galaxy-khi-samsung-dung-dien-anh-ke-chuyen-thoi-cuoc-20251029122411288.htm