Digital transformation - Green transformation of An Giang tourism businesses

In his opening speech, Mr. Nguyen Vu Khac Huy, Chairman of the An Giang Tourism Association, said that for the tourism industry, digital transformation and green transformation are not two separate trends, but two sides of a survival strategy. However, currently, the rate of tourism businesses applying digital technology is not high; awareness of green tourism is uneven; tourism data is still scattered and has not been exploited for decision-making.

Mr. Nguyen Vu Khac Huy, Chairman of An Giang Province Tourism Association delivered the opening speech.

The workshop is an opportunity for delegates to exchange, share and learn experiences, focusing on 4 areas including building a common digital platform; applying technology to green products; data management - invisible power; training and connecting ecosystems; from experts and pioneering businesses in the field of digital transformation and green transformation. At the same time, it will provide a clearer direction for the action roadmap of An Giang tourism in the coming time.

Conference scene.

Sharing at the workshop, Ms. Quang Xuan Lua, Director of the Center for Investment, Trade and Tourism Promotion of An Giang province, said that recently, An Giang province has made many efforts to promote digital transformation and green transformation.

In digital transformation, the center has coordinated with departments, branches and businesses to deploy an online tourism promotion platform, build a smart tourism information portal, and a digital map of An Giang tourism. At the same time, it encourages businesses to apply technology in management, sales and customer care.

Regarding green transformation, many ecotourism models have been formed, associated with nature conservation, clean agriculture and local cultural identity. However, for these two processes to become real, there needs to be stronger cooperation from all levels, sectors and especially from the tourism business community - the subjects directly implementing and spreading sustainable values.

Delegates visited booths displaying digital transformation and green transformation products on the sidelines of the conference.

According to Ms. Lua, in the coming time, the center is committed to continuing to accompany and support businesses in digital transformation and green transformation; strengthening connections with technology platforms, support funds, and consulting organizations so that businesses can access resources, knowledge, and new tools. In addition, promoting digital and smart tourism, spreading the image of An Giang tourism more widely on the internet, connecting with regional and national tourism chains.

News and photos: TAY HO

Source: https://baoangiang.com.vn/chuyen-doi-so-chuyen-doi-xanh-doanh-nghiep-du-lich-an-giang-a466547.html