What's in the 'super week' that attracts thousands of international tourists to Ho Chi Minh City?

From September 4 to 6, 2025, Ho Chi Minh City will for the first time simultaneously organize 4 major international events, creating a "super week" of tourism - trade - investment on an unprecedented scale.

The information was given at a press conference held by the Ho Chi Minh City Department of Tourism this morning, August 14, in Ho Chi Minh City.

According to the Ho Chi Minh City Department of Tourism, the event promises to attract thousands of international visitors, businesses, investors and global press, contributing to affirming the position of Ho Chi Minh City. The "Super Week" in early September includes 4 key activities: Ho Chi Minh City International Tourism Fair - ITE HCMC 2025, the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO), Vietnam International Sourcing 2025 and Export Forum 2025.

ITE HCMC 2025, taking place from September 4 to 6 at the Saigon Exhibition and Convention Center (SECC), is the largest annual event of the Vietnamese tourism industry, having been held for 19 times. This year, the fair has the theme "Sustainable Tourism - Lively Experience", aiming to promote tourism products and services that harmonize economic development with the preservation of cultural, social and environmental values.

Mr. Nguyen The Bao - Deputy General Director of Vietnam Airlines said that 15 new international routes will be opened and restored.

PHOTO: LE NAM

In addition, Ho Chi Minh City is honored to host the 12th TPO General Assembly - a strategic event of the network of 131 member cities from 17 countries and territories. With the theme "Shaping the future of tourism: Towards digital transformation and green transformation", the TPO General Assembly will bring together city leaders, tourism ministers, international experts and businesses to discuss cooperation orientations and sustainable tourism development policies in the new period.

The special feature of the "super week" is the combination with Vietnam International Sourcing 2025 and Export Forum 2025 organized by the Ministry of Industry and Trade in coordination with the Ho Chi Minh City People's Committee. These two events expand the multi-industry connection space, creating opportunities for tourism businesses to approach large commercial corporations, combining exploitation of the MICE customer segment (tourism combined with conferences, seminars, exhibitions) and international customers with high spending ability.

Ms. Nguyen Cam Tu - Director of Ho Chi Minh City Tourism Promotion Center said: "The four simultaneous events will create a strong resonance effect, increase the number of international visitors, optimize organizational resources, enhance the reputation of Ho Chi Minh City on the international event map and spread the image of a dynamic and creative city".

Mr. Nguyen The Bao, Deputy General Director of Vietnam Airlines, commented: ITE HCMC 2025 is a strategic event to promote Vietnamese tourism, at the same time the airline will open and restore 15 international routes such as Italy, Denmark, Russia, China, UAE, Japan, Korea and India; upgrade 5-star service and promote green operations with SAF fuel.

Ms. Nguyen Cam Tu - Director of Ho Chi Minh City Tourism Promotion Center said that a series of attractive tourism events need to be promoted by the press and content creators in the coming time.

PHOTO: LE NAM

240 international buyers, many large tourism corporations participate

ITE HCMC 2025 continues to affirm its brand as the only international tourism fair in Vietnam with an international Hosted Buyers program. This year, the event is expected to welcome more than 240 international buyers from over 40 countries and territories, representing leading travel, MICE and travel agencies.

In addition to traditional markets, this year's fair also expanded to many new markets such as Poland, Denmark, Qatar, Brazil and Portugal - countries with potential high-end international visitors to Vietnam.

Not only a trading place for tourism businesses, ITE HCMC 2025 is also an international media "stage". The organizers said that this year's event will invite more than 50 international press agencies and over 30 content creators from Southeast Asian and Northeast Asian markets to work, experience and promote the image of Ho Chi Minh City.

Source: https://thanhnien.vn/co-gi-o-sieu-tuan-le-hut-hang-ngan-khach-du-lich-quoc-te-toi-tphcm-185250814102051946.htm