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| Promotional activities and product introduction of Viet Thanh Ceramics Joint Stock Company (Bien Hoa city). Photo: H. Quan |
However, in the context of many fluctuations in the export market, finding and expanding trade promotion channels has become a key factor for Bien Hoa ceramics to not only maintain traditional markets, but also develop and expand potential markets in the coming time.
In particular, one of the outstanding trade connection events this year is the Bien Hoa Traditional Pottery Festival which will take place at the end of April.
Connect multiple forms of product promotion
Viet Thanh Ceramic Joint Stock Company is one of the units with a long tradition in ceramic production in Dong Nai . In recent times, the company has been proactively implementing many effective trade promotion activities.
Director of Viet Thanh Ceramics Joint Stock Company Nguyen Huynh Thien Phuc shared: "With the characteristics of a key enterprise exporting ceramic handicrafts, we pay special attention to trade promotion, boosting trade, finding customers and expanding the market."
Accordingly, Viet Thanh Ceramics actively participates in prestigious international fairs. This is an opportunity for the company to meet traditional partners and seek new potential customers. In addition, the company also responds and participates in all trade promotion programs organized by Dong Nai province, demonstrating its solidarity and support for the overall development of the local ceramic industry.
Deputy Director in charge of Dong Nai Trade Promotion Center (Department of Industry and Trade) NGUYEN VAN LINH said that digital transformation has greatly supported the ceramic manufacturing industry, especially in design and quality of color glaze. 3D technology also supports designers to create impressive packaging designs, meeting the diverse needs of the market...
In addition, Viet Thanh Ceramics has proactively applied digital transformation to trade promotion. One of the prominent forms is the use of 3D imaging technology to introduce online showrooms.
“Customers from far away do not need to come directly to visit our product display space in a realistic way through 3D links. In addition, we also focus on other digital tools such as online advertising on Google and social networking platforms; at the same time, building a modern, user-friendly website to increase customer accessibility,” Mr. Phuc added.
Director of Phong Son Ceramics Company Limited (in Tan Hanh Ceramics Industrial Park, Bien Hoa City) Hua My Chieu said that the company's export markets focus on the US and Australia. Previously, the US market was very stable, but the upcoming imposition of reciprocal tariffs has caused considerable disruption. Bien Hoa ceramics companies in general and Phong Son Ceramics in particular are proactively seeking opportunities from the domestic market and other markets.
“We continue to participate in domestic fairs such as Lifestyle and trade fairs in Ho Chi Minh City. Initial signs have been positive, with great interest from visitors, mostly from the European market,” said Mr. My Chieu.
Expecting to make a historical mark at the Bien Hoa - Dong Nai Traditional Pottery Festival 2025
A particularly important event in 2025, demonstrating the great efforts of both businesses and local authorities, is the Bien Hoa Traditional Pottery Festival held from April 27 to 30.
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| Bien Hoa ceramic products have a long history, unique in glaze color, design and decorative pattern technique. Photo: NAVY |
Director of Viet Thanh Ceramics Joint Stock Company Nguyen Huynh Thien Phuc emphasized: “Bien Hoa Traditional Ceramics Festival is one of the historical milestones for the Bien Hoa - Dong Nai ceramics industry, especially on the occasion of the 50th anniversary of the Liberation of the South and National Reunification Day”.
Preparations for the festival are being carefully carried out by the Dong Nai Fine Arts Ceramics Association and Viet Thanh Ceramics Company, notably the construction of the Tan Hanh Ceramics Industrial Cluster's welcome gate, as well as the design of booths and preparation of unique products to welcome the Bien Hoa Traditional Ceramics Festival.
Deputy Director in charge of Dong Nai Trade Promotion Center (Department of Industry and Trade) Nguyen Van Linh shared that pottery making in Bien Hoa is a valuable traditional craft of the Southern region. Accordingly, Dong Nai has planned to organize a Traditional Pottery Festival in 2025 to promote the handicraft pottery craft to domestic and foreign tourists. The event will be held at the Provincial Center for Foreign Affairs and Events, and combined with the Hot Air Balloon Festival to enhance the promotion effect.
“In recent times, the province has had policies to support ceramic production facilities to relocate to Tan Hanh Ceramic Industrial Cluster (Bien Hoa city), creating conditions for enterprises to innovate production technology and improve product quality. At the same time, the province has also focused on trade promotion through organizing enterprises to participate in international fairs and exhibitions,” Mr. Linh emphasized.
With the concerted efforts from businesses and the active support from local authorities in expanding trade promotion channels and applying technology to promote images and products, Bien Hoa ceramics is gradually regaining its position in the market. The upcoming Bien Hoa Traditional Ceramics Festival is expected to be an important turning point, not only promoting traditional cultural values, but also opening up new opportunities for cooperation and development for this long-standing ceramic industry. The combination of tradition and modernity, cultural identity and innovation, promises to bring Bien Hoa ceramics far on the path of international integration.
Navy
Source: https://baodongnai.com.vn/kinh-te/202504/da-dang-cac-kenh-xuc-tien-thuong-mai-cho-gom-bien-hoa-1cb4878/
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