Promote locality through visual means

Updated date: 05/15/2025 05:11:05

DTO - Recently, the Department of Culture and Information (now the Department of Culture, Science and Information of Cao Lanh City) has advised the City People's Committee to step up the direction of propaganda, promotion and introduction of cultural events and festivals in the area through visual forms. Thereby, creating a spreading effect on people inside and outside the locality.

The billboard celebrating the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025) is located on Ly Thuong Kiet Street, Ward 1, Cao Lanh City, contributing to the visual propaganda of the important event of the country and the province.

With the goal of building the culture and people of Dong Thap in general and the people of Cao Lanh City in particular as both a goal and a driving force for socio -economic development, inheriting and promoting the traditional cultural values ​​of the nation and the unique identity of the city, the Department of Culture, Science and Information of Cao Lanh City advises the People's Committee of Cao Lanh City to regularly direct the promotion of the local image in visual forms. Specifically, at cultural events, festivals, and death anniversaries of ancestors, relevant agencies and units of Cao Lanh City proactively coordinate propaganda and promotion by distributing tourism brochures, video clip publications, billboards, hanging banners... to attract the attention of tourists to experience the Land of Pink Lotus.

Video clips at the Cao Lanh City Book Street (Ward 1, Cao Lanh City) regularly show vivid footage of tourist attractions, historical sites, and cultural festivals in the city. The video clips convey full emotions and messages about Cao Lanh City through beautiful images and inspiring sounds. These video clips are broadcast on TV channels, electronic information pages, social networks, or at events, conferences, seminars, etc., attracting the attention of many people.

Mr. Nguyen Thanh Hoai, residing in My Tay hamlet, My Tho town, Cao Lanh district, said: “I often visit the book street to buy books on fruit tree growing techniques. Every time I visit the book street in Cao Lanh city, I pay attention to the LED screen arranged nearby. The information on the LED screen helps me remember events such as the death anniversary of Mr. and Mrs. Do Cong Tuong. After that, the whole family prepares a fruit tray to visit Mr. and Mrs. Do Cong Tuong to pray for health, peace, and economic development...”

In addition, the city also uses billboards, banners, and flags as visual advertising forms placed at traffic points, city centers, and crowded areas. Billboards with eye-catching designs and vivid images help visitors easily visualize the experiences when coming to Cao Lanh City. Replacing banners with impressive slogans such as "Someone should come to Cao Lanh to play..." will create cohesion and promote action. In particular, Cao Lanh City prints and distributes free tourist brochures to provide detailed information about tourist destinations, services, and interesting activities in Cao Lanh City. Tourist brochures can be distributed at famous tourist destinations, hotels, restaurants, and tourist information counters. At the same time, it helps visitors easily plan their family trips, learn about services, travel instructions, and must-see places.

Using local promotion methods through visual tools is an effective way to introduce the beauty and tourism potential of Cao Lanh City. To continue to promote this advantage, it is necessary to have the cooperation of the community, creativity in design and promotion strategy. Along with that, the effective exploitation and application of information technology in promotion, contributing to bringing the image of Cao Lanh City - the capital of the Land of Pink Lotus to visitors from near and far...

The Department of Culture, Science and Information of Cao Lanh City has advised on the completion of hundreds of tourism brochures with QR Codes linked to the city's Digital Tourism Map at https://dulichcaolanh.dongthap.gov.vn to digitize tourist attractions and historical and cultural relics in the city. Thereby, creating more favorable conditions for tourists and businesses to easily access full information introducing an overview of images and addresses, as well as supporting businesses and tourism establishments to effectively connect with tourists when coming to Cao Lanh City.

COURAGEOUS

Source: https://baodongthap.vn/van-hoa/day-manh-quang-ba-dia-phuong-bang-hinh-thuc-truc-quan-131454.aspx