Promoting the application of technology in food service business

As life becomes more and more developed, the demand for eating out tends to increase. Accordingly, on the streets, more and more restaurants and eateries appear. The strong development of the restaurant system has led to fierce competition between units to gain market share. To improve competitiveness, one of the important solutions implemented by restaurants is to increase the application of technology in the stages of management, care and customer service. In many restaurants and eateries today, it is easy to see that the service staff do not need to take paper and pen to write down the dishes when customers order dishes (order dishes). The staff also do not need to run back and forth between the service counter, dining table and kitchen every time customers order more dishes. All of these tasks have been supported by technology software. The application of technology software in the food service business today is most clearly demonstrated through online table reservations, cashless payments, electronic menus, advertising on social platforms such as zalo, facebook, tiktok...

For example, at Gu Hotpot buffet restaurant (GO! Ha Nam Commercial Center, Phu Ly city), with the investment in iPOS restaurant management software, all activities in the management and customer service stages have become much more convenient. Operations such as ordering, checking items, adjusting bills, managing revenue, counting food in the warehouse... are all performed on the software, so the accuracy is high and it is convenient for managers to monitor the restaurant situation anytime, anywhere. In addition, Gu Hotpot has also installed applications that allow customers to make electronic payments. At each table, Gu Hotpot customers can also scan QR codes to give feedback, give comments, and make suggestions to help the restaurant improve service quality.

Customers scan QR codes to evaluate service quality at Gu Hotpot buffet restaurant, GO! Ha Nam Commercial Center (Phu Ly City).

Mr. Nguyen Van Toan, manager of Gu Hotpot buffet restaurant, said: In the traditional service process, the waiter has to ask the customer and write down the order on paper, then move to the kitchen to transfer the information to the chef for processing. This manual method in many cases causes confusion, missing dishes and dishes not being delivered in the correct order of the customer... With iPOS restaurant management software, we have completely overcome these disadvantages. Through the software, the accounting department and kitchen quickly receive information about the dishes ordered by the customer, the order in which the customer ordered, and the value of the bill. Customers can also order additional dishes and adjust the bill quickly on the machine without having to call the waiter. Restaurant managers can also grasp the number of customers, revenue, and amount of food used by hour and day; thereby, limiting errors and avoiding employee fraud.

Similarly, for Cham Cham Bakery and Coffee (Phu Ly city) - a unit specializing in food, beverage and fast food services, currently, in addition to effectively using sales management software, the store also invested in a food elevator system. With the support of this technology, the store has significantly reduced the cost of hiring service staff, while improving the capacity and efficiency of customer service operations. Mr. Tran Hoang Dung, manager of Cham Cham Bakery and Coffee said: In any type of service business, in addition to the profit factor, for sustainable development, professional service style is a prerequisite. To do that, the decisive solution is to increase the application of technology in management, optimize operations, costs and provide the best experience for customers because the target audience of food and beverage services today is young people - people who love and understand technology and always want to have new experiences when using the service.

Through research, many restaurant and eatery owners believe that when starting a business, the biggest difficulty is the problem of controlling food, raw materials, managing staff, managing processing, advertising, customer care, etc. Management based on books, receipts and expenditures, statistics recording the number of customers and raw materials will inevitably have errors. Not to mention, if operating in this way, the restaurant will have to hire many service staff, causing costs to increase and profits to decrease. Therefore, many restaurants and eateries have not hesitated to spend money to invest in technology and promote services on social networking platforms. Mr. Tran Duc Minh, owner of Tay Bac restaurant (Le Hong Phong ward, Phu Ly city) said: Right from the beginning of operating the restaurant, I realized that managing a restaurant in the traditional way has many risks, especially errors in data. Applying technology software in management and operations not only helps me grasp the business situation but also understand the habits and preferences of each customer segment as well as their favorite dishes... From there, build an effective business strategy, have better service solutions, and meet the requirements of even the most demanding customers.

It can be affirmed that technology trends in the restaurant industry have been supporting businesses to develop in challenging market conditions. In the future, along with the strong development of the 4.0 industrial revolution, the application of technology in restaurant business will continue to be innovated to meet the needs and strict demands of consumers.

Nguyen Oanh

Source: https://baohanam.com.vn/kinh-te/thuong-mai-dich-vu/day-manh-ung-dung-cong-nghe-trong-kinh-doanh-dich-vu-an-uong-158316.html