Binh Thuan Destination with "Endless Experience"

Recently, Binh Thuan has focused on promoting its destination with a new tourism brand identity and the slogan "Endless experiences" to increase tourist attraction during the acceleration period...

The new tourism brand identity with the slogan "Endless Experience" appeared at the Ho Chi Minh City Tourism Festival 2025 (held last April) as a way to "renew" the destination of Binh Thuan. Although it no longer shows the familiar typical images of "Blue Sea - White Sand - Golden Sunshine", the Binh Thuan Tourism booth participating in the Festival was also awarded the prize for the "Most Beautiful Standard Booth" voting content. This shows that the new identity of the destination of Binh Thuan, although quite simple in design, still attracts attention and creates an impression on visitors and travel agencies participating in the event.

New tourism brand identity with the slogan "Endless experiences" of Binh Thuan tourism booth participating in Ho Chi Minh City Tourism Festival 2025.

From the initial success in promoting destinations through the new Identity, Binh Thuan is also aiming to implement solutions to promote effective and sustainable tourism development in accordance with the practical situation. Especially in the current acceleration period, local tourism is also striving to become a spearhead economic sector and affirming itself as a solid pillar, contributing to creating momentum to help the economy grow by double digits in the following years...

The strength of sea and island tourism will be a wonderful experience for visitors to Binh Thuan (Illustration photo).

So with the new identity and slogan containing the above message, what does Binh Thuan tourism have to invite tourists from all over to "Endless Experience"? Perhaps there is no need to argue, because on the path of formation and development, the local "smokeless industry", although still young, has gradually exploited effectively the potential and advantages of tourism. Thereby, gradually making Binh Thuan one of the leading attractive tourist destinations in Vietnam, loved by many domestic and international tourists.

Especially with the strength of sea and island tourism, this will be a wonderful experience for tourists when Binh Thuan owns many beautiful beaches, with the "pearl island" Phu Quy and Cu Lao Cau still preserving their wild beauty. Sea and island tourism here is ready to meet the needs of high-class resorts with attractive types of recreational sports: Windsurfing, kite surfing, paragliding, SUP rowing, scuba diving to see corals... Besides, tourists coming to Binh Thuan can also experience the type of recreational sports that bring strong feelings such as sand sliding at Mui Ne Flying Sand Dunes, off-road racing on sand dunes in Bau Trang area. Or enjoy many famous landscapes, including: Suoi Tien (Phan Thiet City), Mui Ke Ga (Ham Thuan Nam), Thac Ba (Tanh Linh), Seven-color Rock Beach (Tuy Phong)...

In this field, Binh Thuan is also endowed by nature with an advantage that not every locality has, which is the warm and sunny weather all year round, helping tourism activities to be vibrant throughout the four seasons. Therefore, in addition to exploiting the rich natural tourism resources associated with the sea - islands, the locality also attracts tourists thanks to the type of lake - waterfall - forest ecotourism. Along with that are diverse human resources (Po Sah Inư Cham Tower, Duc Thanh School, Van Thuy Tu, Dinh Thay Thim, Co Thach Tu) and typical cultural festivals of national significance (Kate festival, Nghinh Ong festival, Cau Ngu festival, Dinh Thay Thim festival). And when visiting Binh Thuan, most tourists are eager to experience the rich cuisine from rustic to high-class, especially with fresh seafood specialties such as various types of shellfish, grouper, squid, blue crab, king crab, etc.

In recent times, Binh Thuan has also aimed to develop “green” product lines following the current trend of health care tourism, wellness tourism (Wellness) or combining tourism with meetings, incentives, seminars, events (MICE). With 2 golf courses (including 1 PGA standard course and 1 course with the highest difficulty level among coastal golf courses in Asia), the locality has recently focused on promoting golf tourism to tourists with high spending levels, long-term stays... From its potential, advantages as well as development orientation, Binh Thuan is confidently demonstrating itself as a convergence destination that can perfectly meet the needs of relaxation and diverse experiences of tourists everywhere.

Source: https://baobinhthuan.com.vn/diem-den-binh-thuan-voi-trai-nghiem-bat-tan-129990.html