Happy Business - The Source of Sustainable Development

VTV.vn - We are living in an era where "happiness" is considered the new measure of sustainable development.

Happiness – The Foundation of Sustainable Development

In recent decades, "happiness" has gradually become a new measure of development, alongside traditional indicators such as GDP or profit. Many advanced countries such as Japan, South Korea or European countries have soon incorporated the concepts of "Happiness Management" and "Well-being Economy " into their development strategies. Large corporations such as Google, Unilever, Toyota or DBS Bank (Singapore) all affirm that when employees are happy, businesses are truly sustainable.

In Vietnam, "happiness" is not a strange concept. Happiness has always been a measure of social progress, a criterion of socialism in Vietnam. In the relationship between independence - freedom - happiness, independence is the premise and condition for freedom and happiness; and freedom and happiness are the measure of the value of national independence. Therefore, a happy society has long been an important goal in the strategic vision of the Party and the Government .

According to the World Happiness Report 2025, Vietnam ranked 46th globally - the highest ever and 2nd in Southeast Asia, just after Singapore. Notably, Hanoi also appeared for the first time in the top 10 happiest cities in Asia and the top 20 globally, alongside Beijing, Shanghai and Mumbai. These positive signals show that Vietnamese people increasingly have a clearer sense of safety, connection and confidence in the future.

In that context, Vietnamese enterprises - especially in the financial sector - are expected to become the "core of happiness" of the economy. Because more than anyone else, they are the ones who create financial security, contributing to the quality of life for millions of people.

"Happy Bank" Philosophy - Vision in Sustainable Development Strategy

Saigon Hanoi Commercial Joint Stock Bank (SHB) has recently been associated with the phrase "Happy Bank" by the media. During more than 30 years of establishment and development, the bank has been steadfast in its philosophy of "Banking for people", placing "people as the subject" - one of the four pillars of development, with employees, customers and the community as the center of development.

In the challenging banking industry, where numbers, targets and pressure are always present, SHB has created a different working environment, where each individual feels respected and cared for sincerely. SHB considers employees as the most valuable asset, the foundation for all sustainable values ​​of the organization.

The philosophy of "Happy Bank" was started by SHB from within its own staff. When employees feel happy, recognized and find meaning in their work, they will spread positive energy, stay long-term and together with the organization create value for customers, partners and the community.

Thanks to that value foundation, the bank has been continuously recognized by prestigious domestic and foreign organizations: "Best Place to Work in Asia" (HR Asia for 4 consecutive years); "Bank with the Most Diverse, Fair & Inclusive Working Environment in Vietnam" (FinanceAsia 2024); Top Most Favorite Employers in 2024 (CareerViet); "Bank for People of the Year" (Better Choice Awards 2024); "Great Place To Work" certification.

Not only stopping at awards, the practical effectiveness of the "Happy Bank" philosophy at SHB has been confirmed by telling numbers. According to the Great Place To Work survey in 2025, with nearly 5,600 SHB employees participating, 95% of respondents shared that they were proud to tell others that they were working at SHB, and 93% wanted to stay with this bank for a long time.

The spirit of "Happy Bank" also clearly spreads to customers. In the ranking of Customer Satisfaction for banks in Vietnam announced by Decision Lab in 2025, SHB not only appeared in the Top 10, but also was the bank with the fastest growth rate in satisfaction for two consecutive years.

Thanks to that, SHB continues to maintain a stable growth momentum, overcoming many volatile periods of the market while still maintaining business efficiency. High employee engagement rate, working environment is rated as the most positive in the banking industry - all have created a SHB of trust, of people and of happiness.

On the occasion of its 32nd birthday, the bank continues to spread that spirit through the community campaign "Sowing Happiness" with a series of meaningful activities: from charity projects targeting children and the disadvantaged, to the minigame "Identify Happiness" - where every positive moment is shared and multiplied.

Previously, on the occasion of the 80th National Day, SHB launched the campaign "Happiness is being Vietnamese" - a journey to honor Vietnamese values, spread happiness, national pride, and positive spirit to the community.

At the same time, SHB has concretized the value of "happiness" through practical actions. Hundreds of social security programs with a total value of hundreds of billions of VND have been implemented, targeting poor students, the disadvantaged and areas affected by natural disasters and epidemics. At the same time, the bank strongly accompanies in the fields of culture, sports, education, and at the same time promotes community financial education, helping people proactively manage their personal finances - the foundation of a sustainable and happy life.

With the mission of Happy Bank, SHB will continue its journey of connecting and cultivating trust, accompanying customers and the community, towards a happier society in the era of national prosperity and wealth.

Source: https://vtv.vn/doanh-nghiep-hanh-phuc-nguon-goc-cua-phat-trien-ben-vung-100251110143213166.htm