A corner of Con Co island today - Photo: TL
Quang Tri owns more than 75 km of coastline, stretching through Vinh Linh, Gio Linh, Trieu Phong and Hai Lang districts with many beautiful beaches with fine white sand and clear blue water all year round such as Cua Tung, Cua Viet, My Thuy, Trieu Lang, Vinh Thai... The most prominent is Con Co island - a pearl in the East Sea, which once marked glorious victories in the resistance war against America.
To attract resources for tourism development, the province has many preferential policies for investors to implement projects on trade - service development, sea tourism. Strengthening the construction and consolidation of coastal infrastructure, combined with promoting tourism services, swimming, and resorts at community beaches and clusters, sea and island tourism service points.
Tourism promotion and advertising play an important role in bringing the image of Quang Tri island tourism closer to domestic and foreign tourists. Accordingly, in recent times, the province has used modern communication channels such as websites, social networks and smart tourism applications to introduce the local image.
At the same time, strengthen the organization of cultural and tourism events such as the Festival for Peace, the Trans-Asia Bridge Festival, the National Reunification Festival, culinary festivals ... to create highlights to attract tourists. Forums to promote and develop tourism products are organized to create opportunities for organizations, businesses and local authorities to discuss, share and find solutions to strengthen connections and cooperation in tourism development. At these forums, many cooperation agreements have been signed, contributing to promoting, advertising and developing tourism in Quang Tri.
Coming to Quang Tri, tourists are increasingly satisfied with the experience from swimming, relaxing, enjoying fresh seafood to exploring historical sites. Information from the Department of Culture, Sports and Tourism said that the total number of visitors to Quang Tri during the holiday from April 30 to May 4, 2025 is estimated to reach more than 155 thousand, an increase of 11.5% over the same period in 2024.
Of which, the beaches and the areas of streams, waterfalls and islands alone welcomed more than 134 thousand visitors. The total number of guests staying is estimated at 11,550. The average room occupancy rate at tourist accommodation establishments is estimated at 50% - 57%, with accommodation establishments in Cua Viet, Cua Tung and Con Co island reaching over 96% room occupancy rate. Total tourism revenue in the area is estimated at 122 billion VND, an increase of 12.4% over the same period in 2024.
The results show that Quang Tri island tourism is developing strongly, contributing to enhancing the cultural and historical values and sustainable development of the province. However, the development of island tourism in the province still shows some limitations such as lack of synchronization in technical infrastructure and services.
Coastal tourist areas still lack high-end resorts, entertainment services are monotonous, not enough to retain tourists. Tourism products are still few and lack characteristics, tours and island tourism routes are not diverse, still seasonal, there are no experiential products associated with marine culture and marine ecology.
In addition, local tourism workers are few in number, weak in service skills, foreign languages... People in some coastal areas still lack tourism service skills, tourism business is not sustainable. The province's coastal tourist destinations are still developing separately, without cohesion to create attractive and highly competitive product chains. Tourism promotion activities are still fragmented, without professional communication campaigns, and have not appeared clearly on the domestic and international tourism map.
In order for sea and island tourism to develop effectively, professionally and sustainably, the province needs to prioritize investment in synchronous tourism infrastructure; diversify tourism products, combine sea tourism with historical, spiritual and ecological tourism to form rich tours.
At the same time, promote and advertise tourism more professionally, such as: building a clear, focused and key communication strategy; cooperating with large domestic and foreign travel companies to bring visitors to the locality. Improving the quality of tourism human resources also needs more attention. Propagating to raise awareness of the community and tourists in maintaining hygiene and landscape, coordinating with conservation organizations to protect coral reefs and marine resources. Strengthening communication and promotion of sea and island tourism through digital platforms, social networks, specialized websites, experience videos, etc.
Quang Tri has identified sea and island tourism as one of its strategic pillars. To realize this goal, the locality is actively calling for investment, improving the quality of tourism human resources, promoting its image and applying digital transformation in tourism management and promotion. People are increasingly participating in community tourism activities, creating new livelihoods and contributing to the sustainable conservation of natural resources.
From a land once divided by war, Quang Tri today is growing strongly, becoming a peaceful, friendly and full of experiences destination. The development of sea and island tourism not only brings opportunities for socio-economic development but also affirms the position of a land full of potential, where nature and people together create the future.
Thanh Le
Source: https://baoquangtri.vn/du-lich-bien-dao-dong-luc-moi-cho-kinh-te-dia-phuong-194108.htm
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