Fendi offers hundreds of unique ways to make your bag your own.

Offering hundreds of decorative possibilities, the Fendi Peekaboo bag caters to the distinct personal style of the most stylish New Yorkers.

With hundreds of decorative possibilities, the Fendi Peekaboo bag offers enough playful options to satisfy the distinct personal style of the most stylish New Yorkers. Enthusiastic Manhattanites customize their Peekaboos with custom handles, straps, and charms, then take them on adventures around the city.

The Fendi Peekabo bag, designed by Silvia Venturini Fendi, was introduced to the world in 2009. The chic logo-less design immediately caught the attention of fashionistas around the world, and the relatively young bag soon became an icon for the brand. The name is a reference to the children's game, Peekaboo, as the interior compartments, usually hidden in most designer handbags, are stylishly revealed when the bag is left open.

With its luxurious trapezoidal shape, the Peekaboo comes in a myriad of shapes, colors, and materials, including calfskin, alligator, soft suede, and even woven sand leather. But now, with additional customization, each Peekaboo can truly be transformed into a bag unlike any other. The removable and adjustable Strap You strap and handle offer versatility, allowing you to customize your Peekaboo with a variety of color combinations and finishes for a truly one-of-a-kind look. Featuring Fendi’s iconic FF motif, the strap maintains the brand’s distinctive identity while allowing for personalization. Meticulously crafted from leather, the handle comes in both solid and multi-colored options to suit personal taste. Charms like the Fendi Fortune Teller can be added to give the purse the playful look you’re looking for.

When the Fendi Women's Spring/Summer 2024 collection hits select stores worldwide , you'll have the exciting opportunity to personalize your Peekaboo bag in person, and you can attach and customize your very own Peekaboo with a variety of straps and pendants.

Immerse yourself in the in-store experience or enjoy your Peekaboo Makeup from the comfort of your home by exploring the latest Peekaboo selections online.