Accordingly, the selling prices of iPhone 15 versions have dropped sharply, to the lowest level since their launch in the Vietnamese market. The selling prices between dealers also vary depending on the time and promotional program.
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| In many systems, iPhone 15 is currently the flagship product line in the high-end smartphone segment. |
According to systems such as The Gioi Di Dong or FPT Shop, the iPhone 15 Pro Max 256GB version is being offered at a price of 31.99 million VND, 3 million VND lower than the listed price. Meanwhile, at Di Dong Viet, this model is priced at 31.49 million VND. Different color options may differ by a few hundred thousand VND.
According to Ms. Phung Phuong, media representative of Mobile World, “The time before Tet is always the busiest shopping period of the year. With prices continuing to be adjusted downward, we expect purchasing power to increase by 30-50% compared to the same period.”
The iPhone 15 product line was officially launched in the Vietnamese market at the end of September 2023. Not long after, the iPhone 15 Pro Max natural titanium version was "sold out" for a long time.
At that time, the selling price of the natural titanium iPhone 15 Pro Max was pushed up to several million VND on the "black market". This model was even offered for sale at a price of up to 40 million VND for the 256GB version, 5 million VND higher than Apple's listed price.
Currently, the shortage is no longer. However, the natural titanium version is still the color with the highest selling price in the systems.
According to Mr. Phan Tran Thanh, Deputy Director of Apple products at FPT Shop system, "In the high-end smartphone segment, the iPhone 15 generation still accounts for a large proportion. Revenue from this new product line is expected to continue to grow in the coming time, especially during the year-end shopping period."
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